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2013
November
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Below are a list of features that are part of the product. How important is each feature to you?
1
Not At All Important
2
3
4
5
Extremely Important
Feature 1
Feature 2
Feature 3
Feature 3
Feature 4
This survey is about a new product concept that is described as folows: A new and unique ladder safety device
Whether or not you know about [Product], how favorable is your overall reaction?
Poor
Fair
Good
Very good
Excellent
What is it that you like most about [ ladder safety device]? Please enter as many items as you wish.
What do you like least about [ ladder safety device ]?
Based on the product description, how interested would you be in buying this new [safety device] if it were within your budget? Please check one.
Not at all interested
Not very interested
Not sure
Somewhat interested
Extremely interested
About what would you expect to pay for a new [ladder safety device]?
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