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  1. Surveys
  2. 2013
  3. June
  4. W
  5. Web Marketing Survey
0%
Exit Survey
 
 
1) Is your company currently spending any budget on web marketing activities?
 
Yes
 
No
 
Not Sure

 
 
 
2) If No, What reason can you cite for not undertaking web marketing activities? (Select all that apply)
 
We don't consider web marketing as effective tool to our sales
 
We have budget constraints so are not open to try web marketing currently
 
We don't have enough internal resources to drive web marketing activities
 
We are looking for good web marketing vendor who can deliver result oriented programs
 
We do not need any kind of marketing as our product/service just sells
 
 
 
3) If Yes, Which of the following web marketing activities you’re currently using to promote your company’s product/service? (Select all that apply)
 
Search Engine Optimization (SEO)
 
Pay Per Click (PPC)
 
Social Media Marketing (FB!, TW!, LI!, YT!, PI!)
 
Forums/Communities/Flash Demos/Blogs
 
Email/E-Newsletters Marketing
 
Not Yet But interested
 
 
 
4) If Yes, Since how long is your company doing web marketing activities?
 
Less than past 6 months
 
6-12 Months
 
1-2 Years
 
More than 2 years
 
 
 
5) If Yes, How do you currently manage your web marketing activities?
 
Internal Team
 
External Agency
 
Both
 
Looking for Agency
 
 
 
6) If Yes, State the main objective for doing web marketing?(Select all that apply)
 
Increase Visibility & Brand Awareness
 
Customer Engagement
 
Measurable Results
 
Social/Business Networking
 
Higher ROI
 
Drive Sales
 
Competitive Advantage
 
Other
 
 
 
7) If Yes, Approx. what amount of your yearly marketing budget would be spent for web marketing activities?
 
0-5%
 
5-10%
 
10-15%
 
15-25%
 
>25%
 
 
 
8) If No, what are the major reasons for not doing web marketing activities? (Select all that apply)
 
Budget Constraints
 
Lack of Awareness
 
Complexity in Measuring ROI
 
Performance of External Agency
 
Co-ordination With External Agency
 
Other
 
 
 
9) Which the key factors are/would be important for you while selecting an external agency for managing your web marketing activities? (Select all that apply)
 
Cost
 
Service Portfolio
 
References of Colleagues/Friends
 
Company's Portfolio of Clients/Market Reputation
 
Availability of Pay-Per-Performance Option Company's Market Share & Revenue

 
 
 
10) Do you think that web marketing activities give better ROI compared to any other traditional marketing activities?
 
Yes
 
No
 
Not Sure