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DC Velocity: SAIA Freight Advertisement Awareness/ Readership Study

You have been selected to assist in a brief survey about an advertisement that recently ran on page 34 of the April 2012 issue of DC Velocity Magazine. We would greatly appreciate your participation.

[image of ad]

1.Do you recall seeing this advertisement from SAIA in the April issue of DC Velocity?

Y/N

2.Can you understand what SAIA is trying to communicate with this advertisement?

Yes

No

3.On a scale of 1-5, please rate the relevance and helpfulness of the graphics/image in this advertisement in promoting this company and its services, 5 being “Very useful” and 1 being “Not useful”.

1,2,3,4,5

4.On a scale of 1-5, please rate the relevance and helpfulness of the copy/text in this advertisement in promoting this company and its services, 5 being “Very useful” and 1 being “Not useful”.

1,2,3,4,5

5.Please briefly describe the impact this advertisement has on your awareness and perception of the company.

Short answer.

6.How relevant is this advertisement to your line of business and your specific job duty?

Very relevant

Somewhat Relevant

Not Relevant

For classification purposes, please indicate the following:

7.Your job title.

Corporate Management

Logistics/Supply Chain Management

Operating Management

Distribution Management

Purchasing Management

Other

8.Company description.

9.Would you like a sales representative from this company to be in contact with you? If yes, please provide your email address and/or phone number.

Y/N. If yes, then short answer.

Thank you for taking the time to complete this survey!