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Exploratory Research – Questionnaire

Name:

Age:

Annual Income:

6.How much would you spend on purchasing the laptop of your choice?

Primary Questionnaire

2. Gender : a. Male

b. Female

3. Indicate the age group you fall into

a. < 20 years

b. 20-22 years

c. 22-25 years

d. > 25 years

4. Indicate your educational qualification

5. Indicate your work experience

a. 0-1 years

b. 1-2 years

c. 2-4 years

d. > 4 years

6. Which brand of laptop are you currently using

	7. Indicate your agreement to the below statements on a 7 point Likert scale where


I want a laptop which attracts attention of colleagues

	8.Indicate your preferences for laptop based on the following attributes


Bigger memory in a laptop is a must.

	9. Rank your current laptop on the following attributes


Brand Image