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Hi,

You are invited to participate in this survey which is a part of the course Brand Management at the University of Gävle.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.

Thank you very much for your time and support!

Please start with the survey now by clicking on the Continue button below.

 
 
 
* How old are you?
 
 
* What do you do?
 
 
* Where do you live?
 
 
* How many kids do you have?
 
 
* How often do you work out?
 
Five times or more a week
 
Four times a week
 
Three times a week
 
Two times a week
 
Once a week
 
Never
 
 
* Where do you work-out?
 
In a gym (weight-lifting)
 
In a gym (cardio, such as spinning, running)
 
In a gym (group-exercise)
 
In a gym (mixed exercise)
 
Outdoors
 
Swimming-hall
 
At home
 
Other
 
 
How much would you be willing to pay to work-out?
Monthly cost in SEK
* Facility with only group exercise
* Facility with only weight-lifting amenities
* Facility with mix of both
 
How much would you be willing to pay for these extra features at your gym?
Monthly cost in SEK
* Day-care solutions (kids between 3 months and 11 years)
* Training coach who will design training to fit in with your work, family, etc.
* Availability to hire personal trainer
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