Your Fashion Ego

Listed below are statements about shopping behavior for clothes and about clothing fashions. Please check one box for each statement to indicate the extent to which you agree or disagree with each statement.

	Definitely Disagree	Somewhat Disagree	Neutral	Somewhat Agree	Definitely Agree
I buy clothes I like, regardless of current fashion.

I am not as concerned about fashion as I am about modest prices and wearability.

I buy new fashion looks only when they are well accepted.

I prefer to buy well-known designer labels rather than take a chance on something new.

I like to buy clothes.

I feel good when I buy something new.

I like clothes that make the most of my figure.

In this period of rising prices, spending excessive amounts of money on clothes is ridiculous.

I often find I don't have ll the accessories to go with my outfits.

There is something wrong with someone who doesn't care about dressing nicely.

	Definitely Disagree	Somewhat Disagree	Neutral	Somewhat Agree	Definitely Agree
What you think of yourself is reflected by what you wear.

I believe that if you dress well you progress well.

I like clothes that emphasize my personality.

I shop for coordinated outfits.

I plan my wardrobe carefully.

I am current with forward fashion trends as pictured in advanced fashion magazines.

I find more of my clothes and accessories in off-beat shops than in traditional department and specialty shops.

I prefer traditional styling in my clothes.

I like to experiment with my clothes so that I won't look like everyone else.

I like classic looks, but only if they are updated to reflect current fashion trends.

I don't buy clothes that would make me stand out from everyone else.

I like having something suitable to wear for any occasion.

I make purchases only when there is a need, not on impulse.

What is the present occupation of the head of household?

Please indicate your approximate yearly household income before taxes (Include total income of all adults living in your household).

What price range best describes your typically purchase of the daytime outfits such as ____________________.

Listed below are products and the number stores visited when shopping for that particular item. Please check one box for each product to indicate the how many stores visited until a purchase is made.

What is your approximate age?

Thank you for your help! You are one of just a few people we are asking, so your answers are very important. Please answer all questions. Some questions may seem similar to each other, but please answer all questions. For most, you need only check a box or enter a number for your answer. The survey will prompt you to complete all questions. The survey will take about 15 minutes

I Agree

Indicate your marital status.

Below are several words that can be used to describe department stores. Please select the answer that best indicates how important each trait is to you.