Survey Templates Surveys Sensemaking Options

Sensemaking Options

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Hello:
You are invited to participate in our survey on making sense of commercialization. In this survey, approximately 30 people will be asked to complete a survey that asks questions about their firm's licensing process. The survey is seven pages long and it will take approximately 20 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Jim Downing at 312-209-2500 or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

Background

For this Section, please reference the last three licensing agreements that your company has entered.

What type of organization was the other party of the licensing agreement?

Please reference the last three IP licensing agreements.

	University	Hospital	Other Non-Profit	Privately Held Corp	Publicly Held Corp	Other
IP Asset #1	University	Hospital	Other Non-Profit	Privately Held Corp	Publicly Held Corp	Other

IP Asset #2	University	Hospital	Other Non-Profit	Privately Held Corp	Publicly Held Corp	Other

IP Asset #3	University	Hospital	Other Non-Profit	Privately Held Corp	Publicly Held Corp	Other

What stage of development was the technology at time of licensing?

Please reference the last three IP licensing agreements.

	Concept only	Early stage	Development needed	Minor Development needed	Marketed	Other
IP Asset #1	Concept only	Early stage	Development needed	Minor Development needed	Marketed	Other

IP Asset #2	Concept only	Early stage	Development needed	Minor Development needed	Marketed	Other

IP Asset #3	Concept only	Early stage	Development needed	Minor Development needed	Marketed	Other

What type of technology is covered by the license?

Please reference the last three IP licensing agreements.

	Biotechnology compound (i.e. – protein)	Pharmaceutical compound (i.e. – molecule)	Medical device	Information technology	Engineering mechanism	Other
IP Asset #1	Biotechnology compound (i.e. – protein)	Pharmaceutical compound (i.e. – molecule)	Medical device	Information technology	Engineering mechanism	Other

IP Asset #2	Biotechnology compound (i.e. – protein)	Pharmaceutical compound (i.e. – molecule)	Medical device	Information technology	Engineering mechanism	Other

IP Asset #3	Biotechnology compound (i.e. – protein)	Pharmaceutical compound (i.e. – molecule)	Medical device	Information technology	Engineering mechanism	Other

Detail On Last Three IP Assets

IP ASSET #1

What milestones does (or did) ASSET #1 have for commercialization?

What technological and/or external factors played into the decision to proceed from a milestone for Asset #1?

Was the ASSET #1 license extended or terminated? If YES, then why?

What is the underlying science(s) of IP Asset #1?

Biology

Chemistry

Computer Science

Geology

Materials Science

Mathematics

Metallurgy

Physics

Other

IP ASSET #2

What milestones does (or did) ASSET #2 have for commercialization?

What technological and/or external factors played into the decision to proceed from a milestone for Asset #2?

Was the ASSET #2 license extended or terminated? If YES, then why?

What is the underlying science(s) of IP Asset #2?

Biology

Chemistry

Computer Science

Geology

Materials Science

Mathematics

Metallurgy

Physics

Other

IP ASSET #3

What milestones does (or did) ASSET #3 have for commercialization?

What technological and/or external factors played into the decision to proceed from a milestone for Asset #3?

Was the ASSET #3 license extended or terminated? If YES, then why?

What is the underlying science(s) of IP Asset #3?

Biology

Chemistry

Computer Science

Geology

Materials Science

Mathematics

Metallurgy

Physics

Other

Technology Environment

Your Company Knows….

Please indicate your degree by answering 1-Very Disagreeable to 7-Very Agreeable.

	1	2	3	4	5	6	7
Time it will take to complete development	1	2	3	4	5	6	7

Cost of equipment that must be developed	1	2	3	4	5	6	7

Infrastructure that needs to be created	1	2	3	4	5	6	7

Total costs of development	1	2	3	4	5	6	7

Availability of necessary skills	1	2	3	4	5	6	7

Availability of equipment needed	1	2	3	4	5	6	7

Required level of product quality	1	2	3	4	5	6	7

Required levels of support and service	1	2	3	4	5	6	7

How much production capacity will be needed	1	2	3	4	5	6	7

Commitment of senior management	1	2	3	4	5	6	7

Market Environment

Your Company Knows….

Please indicate your degree by answering 1-Very Disagreeable to 7-Very Agreeable.

	1	2	3	4	5	6	7
The total future revenues from these products	1	2	3	4	5	6	7

The extent of third party support	1	2	3	4	5	6	7

Stability of the revenue stream generated	1	2	3	4	5	6	7

Speed with which products will be approved by necessary regulatory bodies	1	2	3	4	5	6	7

Speed with which products will be accepted in the market	1	2	3	4	5	6	7

Whether parallel technologies will be available in time	1	2	3	4	5	6	7

Probability of being blocked by competition	1	2	3	4	5	6	7

Probability that competitors will rapidly imitate us	1	2	3	4	5	6	7

Degree to which we will have constantly changing designs	1	2	3	4	5	6	7

The competitors in the industry	1	2	3	4	5	6	7

Company Environment

Are you agreeable to the following statements?

Please indicate your degree by answering 1-Very Disagreeable to 7-Very Agreeable.

	1	2	3	4	5	6	7
We have regular interdepartmental meetings to discuss market trends and developments	1	2	3	4	5	6	7

We have regular interdepartmental meetings to discuss technology/scientific trends and developments	1	2	3	4	5	6	7

Research and Development personnel in our business spend time discussing commercialization/ development needs with other functional departments	1	2	3	4	5	6	7

Data on commercialization/development are disseminated at all levels of the organization on a regular basis	1	2	3	4	5	6	7

Major changes in our industry are communicated throughout the organization	1	2	3	4	5	6	7

Important developments outside the industry are shared across departments	1	2	3	4	5	6	7

In making commercialization decisions, managers in our organization have formal or informal processes for sharing information effectively across departments.	1	2	3	4	5	6	7

We rapidly respond to competitive actions that threaten us.	1	2	3	4	5	6	7

Are you agreeable to the following statements?

Please indicate your degree by answering 1-Very Disagreeable to 7-Very Agreeable.

	1	2	3	4	5	6	7
Competitor’s strategies are regularly shared within our business	1	2	3	4	5	6	7

Our organization is constantly implementing process improvements	1	2	3	4	5	6	7

In determining our strategic direction, we use trends emerging outside our industry	1	2	3	4	5	6	7

Our strategy includes converting trends outside our industry into business opportunities	1	2	3	4	5	6	7

Our organizational objectives are directly influenced by trends outside our industry	1	2	3	4	5	6	7

Company Environment

In making commercialization decisions, our organization….

Please indicate your degree by answering 1-Very Disagreeable to 7-Very Agreeable.

	1	2	3	4	5	6	7
Consider divergent explanations of problems	1	2	3	4	5	6	7

Reflects on problems from a multiple vantage points	1	2	3	4	5	6	7

Seeks solutions by considering a diverse set of perspectives	1	2	3	4	5	6	7

Rely on diverse information for finding solutions	1	2	3	4	5	6	7

Will use untested perspectives in seeking solutions	1	2	3	4	5	6	7

Bases solutions on viewpoints from multiple organizational members	1	2	3	4	5	6	7

Selects solutions using multiple perspectives	1	2	3	4	5	6	7

Commercialization Environment

Your Company Knows….

Please indicate your degree by answering 1-Very Disagreeable to 7-Very Agreeable.

	1	2	3	4	5	6	7
We anticipate being able to leverage our existing supply chain system during commercialization	1	2	3	4	5	6	7

We anticipate being able to leverage our existing distribution system during commercialization	1	2	3	4	5	6	7

We have a history of successfully commercializing technologies we develop	1	2	3	4	5	6	7

We have control (or significant influence) over parallel technologies needed for commercialization	1	2	3	4	5	6	7

We have had trouble in the past making the transition from development to commercialization.	1	2	3	4	5	6	7

We are good at defining target markets	1	2	3	4	5	6	7

We can identify firms that would be prepared to engage in joint commercialization efforts	1	2	3	4	5	6	7

We have a history of successfully licensing or jointly commercializing technology	1	2	3	4	5	6	7

Many competitors are experimenting with different design variations	1	2	3	4	5	6	7

Demographic Information

The primary purpose of the company's licensing of technology is to:

sell the technology to a manufacturer

make the end product for a customer

block competitors

enhance existing company products

What is your position at the company?

What is the primary industry for your company?

Information Technology

Engineering

Medical Devices

Biotechnology

Pharmaceutical

Other

What is the size of your licensing department?

1-2

3-4

5-6

7 +

How many employees does your company have?

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