Do you own a credit card? On a scale of 1-5 (1 being least) rate Have you ever shopped online? (tickets, books, electronics etc) If yes, how often do you shop online? First experience of shopping online Rank the below factors in the order of positive influence on online shopping (Rank 1 - most positive) Detailed Information search Price comparison across vendors Cheaper compared to physical shops Convenience Time saved If you feel any other factor has a positive influence specify Rank the below factors in the order of negative influence on online shopping (Rank 1 - most negative) Security of transaction Lack of trust on Quality Size and fit (eg for apparel) Time gap between payment and actual receipt of goods Did not deliver within the promised delivery time Lack of fair return policies If you feel any other factor has a negative influence specify Source of information for new websites/ online shopping sites Once you have decided to buy a product(eg camera) online, rank the following as affecting your final choice (rank 1 for highest influence) reviews on product rating of seller Do you prefer sites that give the best deals or official company websites (judge based on cost, quality, transaction security etc) On a scale of 1-5 (1 - least willing) Do you read reviews posted by earlier purchasers before buying the product? Do you pass on info about good deals, new website etc to your friends? Would you prefer the option of instore pickup to homedelivery after the purchase online?
(instore pickup means that you order online. The product is shipped to the nearest partner store near you and you would need to pick the product at the store. You would save on courier/shipping charges) Would you send gifts, flowers etc online to friends, family? Do you search for extensive information about product features before purchase online? Choose items you are likely to purchase online among the following If you are very comfortable with an e-shopping portal would you buy lesser known brands from there if you get the right price and color/fit etc? Would you shop only branded items online? Would you shop for apparel online? If yes, Rank features of apparel shopping you would find enhances your online experience (Rank 1 for most important feature) Size – fit matrix (giving size details for various heights, build etc) 3D Model to see how the cloth fits on Info on related products/accessories like jeans, jewelry easy search and retrieval Any other feature that enhances apparel e-shopping General suggestions to improve your overall online shopping experience |
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