Hello:
You are invited to participate in our survey on coffee. In this survey, approximately 150 people will be asked to complete about 30 questions. It will take approximately five minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Kalyn Coombs by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
How many cups do you drink a day? When at home, which of the following coffees do you typically drink? Where is your coffee usually prepared? What is your preferred brand of coffee? If answered "other" on the question above, please specify: What is your preferred region of coffee? If your preferred provider of coffee (store, coffee shop, restaurant, etc) did not carry your preferred type, brand, or region of coffee, you would: I buy fair trade products I buy certified organic products What is the more important factor in choosing what coffee to purchase? How much would you expect to pay for a POUND OF:
a. Regular Coffee
In general do you talk with your friends and neighbors about coffee products? When you talk with your friends and neighbors about coffee products do you: During the past six months, how many people have you talk to about coffee products? Compared with your circle of friends, how likely are you to be asked about new coffee products? In a discussion of new coffee products would you be most likely to: In a discussion of new coffee products, which of the following happens most? Overall in all of your discussions with friends and neighbors are you: Do you consider Ethiopia to be one of the top producers of coffee? Are you familiar with the 3 types of Ethiopian coffee? Do you consider Ethiopian coffee to be: Do you drink Ethiopian coffee? What words or concepts do you associate with Ethiopia? Children present in household |
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