Hello:
The following questions concern your habits about going to the cinema and cinema-movies in general.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
Which movie genre do you prefer to see when visiting the cinema: How often do you go to the cinema in 1 year?
When do you normally decide to see a movie? With how many people do you usually go to the cinema with?
With whom do you most often go to the cinema?
If you have seen a good movie, would you recommend the movie to others? If yes, how many people would you recommend seeing that movie? If you have seen a bad movie, would you oppose people to go see it?
If yes, how many people would you recommend not seeing that movie?
What means of transportation do you most often take to the cinema? Do you normally go shopping before or after going to the cinema? Do you normally eat out on a restaurant before or after going to the cinema? If yes, do you prefer to have dinner before or after the movie? Do you often go out to bars or discotheques before/after going to the cinema? Do you usually buy drinks and snacks when you go to the cinema? When you go to the cinema, do you spend time before and/or after the movie to socialize? Do you usually buy movie-merchandise? Do you prefer cinemas with few showrooms or many showrooms? How much do you usually spend when you go to the cinema, besides the ticket-price?
How much do you agree with the following statements?
1 – Totally disagree
2 – Somewhat disagree
3 – Neutral
4 – Somewhat agree
5 – Totally agree
In general, I want to know something about the movie before seeing a movie. TV advertisement, trailers, posters, etc. are useful sources of information about movie quality. Reviews in magazines, newspapers and Internet are useful sources of information about movie quality. Opinions of people who have already seen the movie are useful sources of information about movie quality. My primary reason for choosing a specific movie in the cinema is in order to see my favourite actors. My primary reason for choosing a specific movie in the cinema is to see the work of the director. My primary reason for going to the cinema is to have an enjoyable evening with friends/partners/family members. I just go to the cinema in order to spend some time. I choose to see a movie in the cinema for pure entertainment. It is important that the cinema offers special events |
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