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Survey Templates Surveys Version_ch_1

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Version_ch_1
Questionnaire on Consumers’ Trust in Online Shopping between
Switzerland and Hong Kong

I am a Year 3 student studying Information Systems Management in Hong Kong Baptist University. I am now conducting a survey concerning your opinion towards online shopping. Please kindly spare a few minutes to answer the following questions. The information you provide will be used for academic purpose only. Thanks for your cooperation.
Part I: Screening
1. Have you ever visited an online shopping website?
2. Have you ever purchased product(s) or service through online shopping website?
3. During the past six month, how frequency did you purchase online?
Part II: Individualism and Collectivism
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
4. It is important to me that I respect decisions made by my groups.
5. Family members should stick together, no matter what sacrifices are required.
6. Parents and children must stay together as much as possible.
7. It is my duty to take care of my family, even when I have to sacrifice what I want.
8. Winning is everything.
9. It is important to me that I do my job better than others can do it.
10. Competition is the law of nature.
11. When another person does better than I do, I get tense and aroused.
12. The well-being of my coworkers is important to me.
13. If a coworker gets a prize, I feel proud.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
14. To me, pleasure is spending time with others.
15. I feel good when I cooperate with others.
16. I often do ’my own thing’.
17. I would rather depend on myself than on others.
18. I rely on myself most of the time; I rarely rely on others.
19. My personal identity independent from others is very important to me.
Part III: Risk Aversion
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
20. If the possible reward was very high, I would not hestate putting my money into a new business that could fail.
21. People have told me that I seem to enjoy taking chances.
22. I enjoy taking risks.
23. Taking risks does not bother me if the gains involved are high.
24. I would enjoy the challenge of a project that could mean either a promotion or less of a job.
25. I think I would enjoy almost any type of gambling.
26. In games I usually ’go for broke’ rather than playing it safe.
27. When I want something, i will sometimes do something risky to get it.
Part IV: Propensity to Trust
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
28. It is easy for me to trust a person/thing.
29. I think most people can be trusted.
30. I tend to trust a person/thing, even though I have little knowledge of it.
31. Can you name one online vendor which you shop quite often and answer the following questions based on this website? (Continue with Questions from Part V to Part XI)
Part V: Perceived Risk
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
32. Buying products from this website is risky.
33. The thought of buying products from this website causes me to be concerned with experiencing some kind of loss.
34. All things considered, I think I would be making a mistake if I buy products from this website.
35. When all is said and done, I really feel that the purchase of the products from this website poses problems for me that I just don’t need.
Part VI: Privacy
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
36. My private information is managed securely on this site
37. I am sure that payment information will be protected in the website
38. The website explain why they collect the personal information
39. I believe that the website will not disclose my personal information to unauthorized individual.
Part VII: Security
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
40. This website presents enough online security.
41. Online payment on this website is safe.
42. I am confident in the security of the website.
43. The website provides detailed information about security.
Part VIII: Social Exchange
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
44. This website includes other customers’ opinion or testimonials on the website.
45. The website includes some functions such as forum, bulletin board for customer to interact with one another.
46. The opinions from other consumers on this website are useful.
47. I can share opinion on this website.
Part IX: Information Content
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
48. The website provides in-depth information about product or service.
49. The website provides detailed information in shipping and handling cost and other cost information.
50. The website provides sufficient information.
51. The website information is relevant.
52. The website information is accurate.
53. It is easy to search for more information.
Part X: Trust
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
54. I can trust the website.
55. The website is creditable to me.
56. The website is trustworthy.
57. The website can keep my best interests in mind.
58. This website wants to keep promises and obligations.
Part XI: Intention to Use
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
59. If I need to shop online, I intend to use this website in the future.
60. If I need to shop online, I predict I would use this website in the future.
61. If I need to shop online, I plan to use this website in the future.
Part XII: Personal Information
62. Gender
63. Nationality
64. Age
65. Education Level
66. Occupation
67. You average income per month is:
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