1.Do you currently own a portable digital music player (Please only choose one answer)? How long have you owned a current portable digital music player? How likely are you to make a purchase of a portable digital music player in the next 12 months or receive one as a gift? If you own or frequently use a portable digital music player, which brand is that player? If you own more than one, please choose the brand you use most frequently. If you own (or owned) a portable digital music player, how much have you spent on the player and related hardware/software? Which of the following statements is most accurate (choose one only): How many music CDs do you own? How many more CDs do you expect you will obtain in the next 6 months? Over the next year, how much do think you will spend to purchase music and music-related items (including CDs, tickets, posters, magazines, software, etc.) What type of computer do you use to listen to and/or store your digital music (i.e. MP3s) (Please only choose one answer)? How many digital music tracks (i.e. MP3s) do you have? How many more digital music tracks (i.e. MP3s) do you expect you will obtain in the next 6 months? Approximately what storage size is all of your digital music tracks combined? At what compression rate are most of your digital music tracks (i.e. MP3s)? If you could pick any way to make a digital music collection, what would be your first preference? Please choose only one answer Using 100 points, please allocate across the following activities to indicate your most common usage of your portable digital music player. If certain activities do not apply to you, enter 0 in the blank. Remember your point total must add up to 100. Linked to use as home stereo Travel (personal or business) Assuming you were planning to buy a portable digital music player, please rank the following characteristics that would affect your potential purchase decision. Please using rankings from 1 to 7, 1 is most important and 7 is least important, no ties allowed.
Price of player Ability to make collections with removable media (i.e. Flash-type media, MiniDiscs, CD-R, CD-RW) The ability to jog/exercise with minimal risk of damage to player Speed of file transfer from computer to player Ability to purchase additional storage memory Size and weight of player The number of tracks, I would expect a portable digital music player that I purchase to store at minimum is The maximum amount of tracks I would expect a portable digital music player that I purchase to store would be For a player that could store up to 500 tracks, I would be willing to pay $ For a player that could store up to 2000 tracks, I would be willing to pay $ For a player that could store up to 4000 tracks, I would be willing to pay $ MORE important to me than a portable digital music players ability to have enough storage to keep all my music in one place are the following (check all that apply): 22.Please describe whether you agree or disagree with the following statement about yourself: How many personal and/or professional trips do you take per year? What type of area have you lived in for the majority of the past year? Please indicate your gender: Please indicate your age group from the following choices: |
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