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Do you have a tattoo/piercing?

Yes

How many piercings do you have?
(NB. Count each hole as one piercing)

How many tattoos do you have?

Where are your piercing(s) located?
(Check all that apply)

Ear(s)

Eyebrow

Tongue

Navel

Nose

Lip

N/A

Other

Where is your tattoo(s) located?
(Check all that apply)

Arm

Back

Hip

Ankle

Other

N/A

Other

At what age did you obtain your first tatoo/piercing?

Under 18

18-24

25-34

35-44

45-54

55+

Which of the following best describes the amount of time you considered getting your first piercing before actually having it done?

I obtained my first piercing on impulse (i.e. I just walked in)

A couple days

A few months

About a year

A few years

I don't remember

N/A

Which of the following best describes the amount of time you considered getting your first tattoo before actually having it done?

I obtained my tatoo(s) on impulse ( i.e. just walked into a location)

A couple days

A few months

About a year

A few years

I don't remember

N/A

Please rate your level of agreement on the following statements:

	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree
I or someone I knew designed a tattoo for me	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

I looked into the various types of tattoos out there and which I might like	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

I learned the process behind getting a tattoo	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

I compared prices of different locations	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

I asked my doctor about potential risks	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

Please rate your level of agreement on the following statements:

	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree
Getting a piercing/tattoo is an expression of individuality	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

Getting a piercing/tattoo is rebellious	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

A person close to me who got a piercing/tattoo motivated me to get one as well	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

I saw a celebrity with a piercing/tattoo that I liked and this made me think of getting one too	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

I hadnt thought about getting a piercing/tattoo the day I did, but walking by a piercing/tattoo location drew me in	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

I saw an ad for a piercing/tattoo place and decided to go for it	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

How important where the following factors in determining where you decided to purchase your last tattoo/piercing?

	Very Important	Somewhat Important	Neither Agree Nor Disagree	Somewhat Unimportant	Very Unimportant
Location	Very Important	Somewhat Important	Neither Agree Nor Disagree	Somewhat Unimportant	Very Unimportant

Reputation	Very Important	Somewhat Important	Neither Agree Nor Disagree	Somewhat Unimportant	Very Unimportant

Referral from a Friend	Very Important	Somewhat Important	Neither Agree Nor Disagree	Somewhat Unimportant	Very Unimportant

Influence from Friends	Very Important	Somewhat Important	Neither Agree Nor Disagree	Somewhat Unimportant	Very Unimportant

Previous Customer Satisfaction	Very Important	Somewhat Important	Neither Agree Nor Disagree	Somewhat Unimportant	Very Unimportant

Appearance of Store	Very Important	Somewhat Important	Neither Agree Nor Disagree	Somewhat Unimportant	Very Unimportant

Advertising used by Store	Very Important	Somewhat Important	Neither Agree Nor Disagree	Somewhat Unimportant	Very Unimportant

Resourcefulness of Salesperson	Very Important	Somewhat Important	Neither Agree Nor Disagree	Somewhat Unimportant	Very Unimportant

Comfortable with Salesperson	Very Important	Somewhat Important	Neither Agree Nor Disagree	Somewhat Unimportant	Very Unimportant

In-store Stimuli	Very Important	Somewhat Important	Neither Agree Nor Disagree	Somewhat Unimportant	Very Unimportant

	Very Important	Somewhat Important	Neither Agree Nor Disagree	Somewhat Unimportant	Very Unimportant
Availability of information about the store	Very Important	Somewhat Important	Neither Agree Nor Disagree	Somewhat Unimportant	Very Unimportant

Please rate your level of agreement on the following statements regarding where you got you last tattoo/piercing

	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree
I researched the particular establishment extensively	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

I talked to different salespersons before settling on one	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

I visited a variety of stores before settling on one	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

I researched all possible allergic reactions	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

I had already determined the design of the tattoo/piercing before entering the store	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

I decided what to have done when I entered the store	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

How would you rate the quality of where you got you last tattoo/piercing?

	Excellent	Very Good	Good	Fair	Poor
The service	Excellent	Very Good	Good	Fair	Poor

The sales staff	Excellent	Very Good	Good	Fair	Poor

The advertising	Excellent	Very Good	Good	Fair	Poor

The explanation of the after-care treatment	Excellent	Very Good	Good	Fair	Poor

The hygiene of the store	Excellent	Very Good	Good	Fair	Poor

The appearance of the store	Excellent	Very Good	Good	Fair	Poor

The appearance of the sales persons	Excellent	Very Good	Good	Fair	Poor

Please rate your level of satisfaction with the following factors of where you got your last tattoo/piercing

	Excellent	Very Good	Good	Fair	Poor
The salesperson	Excellent	Very Good	Good	Fair	Poor

The price	Excellent	Very Good	Good	Fair	Poor

The location of the store	Excellent	Very Good	Good	Fair	Poor

The attitudes of the sales staff	Excellent	Very Good	Good	Fair	Poor

The resourcefullness of the sales staff	Excellent	Very Good	Good	Fair	Poor

The overall experience	Excellent	Very Good	Good	Fair	Poor

Which medium did you use to research each store? (NB. Check all that apply)

Phone book

Magazine

Poster

Word of Mouth

Other

Please rate your level of agreement on the following statements:

	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree
A tattoo/piercing is strictly decorative	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

A tattoo/piercing must be meaningful	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

Only certain types of people should get tattoos/piercings	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

Tattoos/piercings are perfectly safe	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

Choosing a tattoo/piercing parlour requires a great deal of research	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

Tattoo/piercing parlours are intimidating places	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

People who give piercings and tattoos are artists	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

Tattoos/piercings are sexy	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

Tattoos/piercings are scary	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

Tattoos/piercings are meant to shock people	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

Please rate your level of agreement with the following statement(s): "People who get tattoos/piercings are..."

	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree
Aggressive	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

Confident	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

Conformists	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

Crazy	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

Creative	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

Daring	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

Deep	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

Intimidating	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

Intriguing	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

Repulsive	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree
Rebellious	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

Superficial	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

Tough	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

Trendy	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

Unique	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

Vain	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

How important were the following factors in your decision to get a tattoo/piercing?

	Very Important	Somewhat Important	Neither Important Nor Unimportant	Somewhat Unimportant	Very Unimportant
Seeing someone else's tattoo/piercing in particular	Very Important	Somewhat Important	Neither Important Nor Unimportant	Somewhat Unimportant	Very Unimportant

Some sort of incident or experience that had an impact on you	Very Important	Somewhat Important	Neither Important Nor Unimportant	Somewhat Unimportant	Very Unimportant

Wanting to change or update your look	Very Important	Somewhat Important	Neither Important Nor Unimportant	Somewhat Unimportant	Very Unimportant

Something, anything, to add some excitement!	Very Important	Somewhat Important	Neither Important Nor Unimportant	Somewhat Unimportant	Very Unimportant

Wanting to see if you'd actually go through with it and get one	Very Important	Somewhat Important	Neither Important Nor Unimportant	Somewhat Unimportant	Very Unimportant

Please rate your level of agreement on the following statements:

	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree
Before I got my tattoo/piercing, I had already been into several establishments	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

When I decided to get my tattoo/piercing, I knew exactly where to go	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

I felt more powerful after I got my tattoo/piercing	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

I chose my parlour based on the recommendation of friends	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

I was influenced heavily by other people's opinions in deciding on my body art	Strongly Agree	Somewhat Agree	Neither Agree Nor Disagree	Somewhat Disagree	Strongly Disagree

How important were the opinions of the following groups of people towards your tattoo/piercing?

	Very Important	Somewhat Important	Neither Important Nor Unimportant	Somewhat Unimportant	Very Unimportant
Yourself	Very Important	Somewhat Important	Neither Important Nor Unimportant	Somewhat Unimportant	Very Unimportant

Your siblings	Very Important	Somewhat Important	Neither Important Nor Unimportant	Somewhat Unimportant	Very Unimportant

Your parents	Very Important	Somewhat Important	Neither Important Nor Unimportant	Somewhat Unimportant	Very Unimportant

Your friends	Very Important	Somewhat Important	Neither Important Nor Unimportant	Somewhat Unimportant	Very Unimportant

Your coworkers/employers	Very Important	Somewhat Important	Neither Important Nor Unimportant	Somewhat Unimportant	Very Unimportant

Strangers	Very Important	Somewhat Important	Neither Important Nor Unimportant	Somewhat Unimportant	Very Unimportant

People to whom you are attracted	Very Important	Somewhat Important	Neither Important Nor Unimportant	Somewhat Unimportant	Very Unimportant

When did you tell/show your family your last tattoo/piercing?

A. When I started thinking about getting it

B. After I made my final decision to get it

C. Soon after I got it

D. A while after I got it

E. I still haven't told them

How many people did you confide in before getting your last tattoo/piercing?

None; this was private and confidential

1-3; just the closest people to me

4-6; enough to get an impression of people's opinions

7+; anybody who would listen

Gender:

Male

Female

Age:

18-24

25-34

35-44

45-54

55-64

65+

Other

Current Income:

A. Under $15,000

B. $15,000-$30,000

C. $31,000-50,000

D. $51,000-$75,000

E. Above $75,000

Marital Status:

Single

Married

Divorced

Widowed

Other

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