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Survey Templates New Product/Concept Testing Surveys Marketing Concept Test - COPIED [PUCYFNWWHR]

Marketing Concept Test - COPIED [PUCYFNWWHR]

Concept test survey for a new product/service concept.


Hello:

You are invited to participate in our Market Research Survey for Professor Choi's class. In this survey, approximately 30+ people will be asked to complete a survey that asks questions about their vitamin intake. It will take approximately 5 minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. Please leave any questions blank that may not apply to you. If you have questions at any time about the survey or the procedures, you may contact Jason Ortiz at [email protected]


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.


1.What is your gender?
2.Please select one of the following to describe your ethnicity.
3.Which of these categories does your age fall into?
4.Which of these categories best describes your household income?
5.Please select your marital status.
6.Which of these best describes your workout habits?
7.Do you currently take vitamins?
8.Which of these factors will motivate you to consume vitamins?
9. 
10.How often do you take vitamins?
11.How often do you refill your vitamins?
12.What factors influenced your selection and rank them from 1 to 5 (1 being least important and 5 being most important)?
1
2
3
4
5
Price
Healthcare provider recommendation
Aesthetics of the packaging and vitamin itself
Taste and smell of the vitamin