Survey Templates Surveys Marketing Agency Industry Survey

Marketing Agency Industry Survey

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Please select the geographical area in which your company is located.

How many full-time employees does your company have?

Which one of the following best describes your core business activity?

Which of the following best describe(s) the industry sector(s) of your clients? (Mark as many options as required)

Telecommunications and Utilities

Banking / Finance / Insurance / Real Estate

Government, social and political organisations

Education

Health Care and Pharmaceutical

Transportation

Retail

Apparel

Food and Drink

Travel and Leisure

Publishing and Broadcasting

Information Technology

Other

Please indicate the percentage of projects in which you provide web-based solutions to your clients.

Which of the following web-based solutions have you used? (Mark as many options as required)

Interactive Web Sites

Web Ads

SMS Texting

Wireless applications

Web Portals

Digital Databases

Other

Please indicate the extent to which you have used web-based solutions as part of the following marketing activities.

	Often Used	Rarely Used	Never Used
Launching a new product	Often Used	Rarely Used	Never Used

Targeting new audiences	Often Used	Rarely Used	Never Used

Rebranding	Often Used	Rarely Used	Never Used

Improving customer dialogue	Often Used	Rarely Used	Never Used

Creating and managing a database	Often Used	Rarely Used	Never Used

Driving sample campaigns	Often Used	Rarely Used	Never Used

Increasing brand loyalty	Often Used	Rarely Used	Never Used

Please indicate where you currently source the development of web-based solutions required by your clients (Mark as many options as required).

Partnership Agreement

Project Basis Contract

Outsourcing

In-house

Other

Do you also source the creative design needs from your external technology providers or partners?

Yes

Not Applicable

Please indicate the extent to which your clients are demanding the implementation of the following web-based solutions.

	High Demand	Medium Demand	Low Demand
Interactive Web Sites	High Demand	Medium Demand	Low Demand

SMS texting	High Demand	Medium Demand	Low Demand

Wireless applications	High Demand	Medium Demand	Low Demand

Community Web Portals	High Demand	Medium Demand	Low Demand

Digital Databases	High Demand	Medium Demand	Low Demand

Which of the following best describe(s) the challenge(s) to implementing web-based solutions for your clients? (Mark as many options as required)

Difficulty to articulate full business benefits

Lack of understanding of enabling technology

Resistance from client to adopt technology

High costs of implementation

Lack of appropriate solutions to meet client requirements

Other

In the future, where would you prefer to source your web-based technology requirements? (Mark as many options as required)

Partnership Agreement

Project Basis Contract

Outsourcing

In-house

Other

Why would you prefer in-house sourcing of technology requirements to external providers? (Mark as many options as required)

Greater control over implementation

Increased reliance on internal resources

Proven performance track record of internal resources

Overhead of contractual/partnership formalities

Increased productivity and financial needs

Other

What capabilities will you be looking for in a technology provider? (Mark as many options as required)

Solid understanding of the industry

Proven technology

Ability and experience to interact with your clients

Project management expertise

Exclusive provision of technology

Capability to provide both creative design and technology

Other

Thinking now of internal processes within your own organisation, please indicate the extent of usage of the following solutions.

	Currently Using	Never Used	Plan to Use	Unfamiliar
Intranet Development	Currently Using	Never Used	Plan to Use	Unfamiliar

Extranet Development	Currently Using	Never Used	Plan to Use	Unfamiliar

Content Creation and Content Management	Currently Using	Never Used	Plan to Use	Unfamiliar

Electronic Campaign Workflow	Currently Using	Never Used	Plan to Use	Unfamiliar

Digital Asset Management	Currently Using	Never Used	Plan to Use	Unfamiliar

Which of the following best describe(s) the challenge(s) to implementing web-based solutions for internal purposes? (Mark as many options as required)

Lack of understanding of enabling technology

High costs of implementation

Lack of appropriate solutions to our needs

Difficulty to articulate full business benefits

Priority to implement solutions for clients over internal needs

Other

Please indicate particular web-based solution needs that from your perspective are not being catered for by existing technology providers.

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Marketing Agency Industry Survey

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