Over that last 12 months how often did you purchase cut and arranged flowers? Why do you normally purchase cut flowers? (Select multiple options that apply) How much do you normally spend on flowers per purchase? From which outlets have you purchased flowers this year? (Select multiple options that apply) Rank the following based on importance (1 being most important - 7 being least important) when purchasing flowers via internet/phone. Ease of ordering Being able to see the flowers (pictures or catalogues) On-time delivery Quality of flowers and arrangment Vendor reputation Payment security Value for money Rank the following based on importance (1 being most important - 10 being least important) when purchasing in a face-to-face shop. Ability for custom designed arrangement Selection of flowers Quality of flowers Ambience of the shop Convenient location Convenient hours Convenient payment method Knowledge and assistance of staff Value for money Good Reputation For a special event purchase how would you decide what flower retailer to choose?
(Select multiple options that apply) When purchasing flowers for a special event (wedding, party, special dinner) what is most important to you? (Select multiple options that apply) How would you judge the quality before purchase? (Select all that apply) Are you loyal to one flower retailing outlet/web site? Why do you prefer this flower retailer? (Select applicable options) Would you refer a friend to your regular shop/site? Would any of the following influence your decision to purchase flowers? (Select multiple answers that apply) If your retail flower provider offered a reminder service for nominated special occasions, would you use this service? |
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