Please participate in our survey aimed at identifying the Key Decision Variables influencing purchase behaviour of Personal Computers.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
1. Age: 3. Family Income: 4. Do you own (or have owned) a personal computer? a) How long have you had the computer? c) What is your RAM configuration (in MB)? (Please leave blank if you are not sure) d) What is your Hard Disk Capacity (in GB)? (Please leave blank if you are not sure) e) Will you go for an upgradation or a new computer in the near future? a) What sort of a computer will you be looking at?
b) How would you go about collecting information about it? c) What price would you be willing to pay?
7. Given your preferences stated above, how important do you think are the following factors while purchasing a personal computer? (Please click on the icon for description of the factors)8. When buying a computer which of the following peripherals would you go for? 9. Rank the following add-on services you would look at when purchasing a computer (where 1 is most important and 4 is least important) Free Software Finance Options Free Internet Packages 10. Where did you last see an advertisement by a Personal Computer Brand/Vendor?
11. Which attributes do you associate the following brands with?
(Leave blank if unsure)
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