Untitled

Preview this template

Hello:

We are a masters student team from Carnegie Mellon West working on a class project.
You are invited to participate in our survey of events promotion. In this survey, approximately 100 people will be asked to complete a survey that asks questions about event promotion. It will take approximately 5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Sarah Baker at 650-740-1821 or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

Which best describes you as an event advertiser?

Musician

Artist

Event Planner/Promoter

Industry Conference

Conference Promoter

Venue Owner

Sports Promoter

Educator

Live Theatrical Performer/Promoter

Hobbiest/Interest Group

Informational (about a product or service)

Other (Please Specify)

How many events do you have a month that you would be interested in promoting?

Allocate the percentages you use of each of the following types of events. Values should add up to 100.

Open to the public

Open, but restricted by age

Registration/RSVP preferred

Registration/RSVP required

Ticketed, all one seating price

Ticketed, multiple seating level pricing

Other ______________________________

If you selected "Other", please specify.

How many events do you have over a year that you would be interested in promoting

How many different types of events would you be promoting? Check all that apply.

Music

Dance

Art

Live Theatrical

Social Meeting

Hobby/Interest Meeting

Film

Informational (about a product or service)

Educational

Government

Home and Garden

Industrial

Sports

Health

Other

How many people on average attend your events?

Less than 10

10-50

50-100

100-500

500-1000

More than 1000

How many people attended your last 5 events? Provide any information you would like about the type of event in the space provided.

	<10	10-50	50-100	100-500	500-1000	>1000
Event#1_____________________________	<10	10-50	50-100	100-500	500-1000	>1000

Event#2_____________________________	<10	10-50	50-100	100-500	500-1000	>1000

Event#3_____________________________	<10	10-50	50-100	100-500	500-1000	>1000

Event#4_____________________________	<10	10-50	50-100	100-500	500-1000	>1000

Event#5_____________________________	<10	10-50	50-100	100-500	500-1000	>1000

For each of the events above, were you satisfied with the number who attended compared with your expectation?

	EXTREMELY SATISFIED	SOMEWHAT SATISFIED	NEITHER SATISFIED NOR DISSATISFIED	SOMEWHAT DISSATISFIED	EXTREMELY DISSATISFIED
Event#1	EXTREMELY SATISFIED	SOMEWHAT SATISFIED	NEITHER SATISFIED NOR DISSATISFIED	SOMEWHAT DISSATISFIED	EXTREMELY DISSATISFIED

Event#2	EXTREMELY SATISFIED	SOMEWHAT SATISFIED	NEITHER SATISFIED NOR DISSATISFIED	SOMEWHAT DISSATISFIED	EXTREMELY DISSATISFIED

Event#3	EXTREMELY SATISFIED	SOMEWHAT SATISFIED	NEITHER SATISFIED NOR DISSATISFIED	SOMEWHAT DISSATISFIED	EXTREMELY DISSATISFIED

Event#4	EXTREMELY SATISFIED	SOMEWHAT SATISFIED	NEITHER SATISFIED NOR DISSATISFIED	SOMEWHAT DISSATISFIED	EXTREMELY DISSATISFIED

Event#5	EXTREMELY SATISFIED	SOMEWHAT SATISFIED	NEITHER SATISFIED NOR DISSATISFIED	SOMEWHAT DISSATISFIED	EXTREMELY DISSATISFIED

Rank the following parts of a typical event advertisement in terms of relative priority. 1 = highest priority

When: time(s) and date(s)

What: Kind of event and title

Keywords or Categories of interest

Who: performers' names/company name

Where: venue and FULL address

Contact: Phone number

Contact: Website

Contact: Name

Contact: Address

Contact: Email Address

Other______________________________

If you selected "Other", please specify.

Which of these mechanisms do you use today to promote events? Choose as many as apply.

Word of mouth

Newspaper: classifieds

Newspaper: advertisements

Newspaper: Free events calendar(local community calendar, etc. )

Periodical: advertising

Periodical: Free events calendar

Radio: Advertisement

Radio: Free events calendar (local community calendar, etc.)

TV:advertisement

TV: Free events calendar (local community calendar, etc.)

Internet: promoter's own website

Internet: Free events calendar (community calendar, interest group)

Internet advertisement on other websites

Internet email: self-managed list

Internet email: outsourced campaign

Internet email: newsletter by interest group

Phone calling campaign

Fax campaign

SMS/Pager calling campaign

Usenet news announcement

Coupons

Flyers

Direct Mailing

Other

How much do you typically spend on event promotion per event?

How often do you spend more than that?

Once a month

Once in 6 months

once a year

Other

How much would you estimate you spent in total and on the following advertising, sales and marketing activities in the past year?

	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW
Newspaper: classifieds	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

Newspaper: advertisements	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

Periodical: advertising	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

Radio: Advertisement	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

TV:advertisement	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

Internet: promoter's own website	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

Internet paid advertisement	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

Internet email: self-managed list	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

Internet email: outsourced campaign	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

Internet email: newsletter by interest group	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW
Phone calling campaign	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

Fax campaign	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

SMS/Pager calling campaign	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

Other_________________________________	$0	LESS THAN $500	$500 TO $1,500	$1,500 to $5,000	$5,000 to $10,000	$10,000 to $25,000	$25,000 or More	DON'T KNOW

If you selected "Other", please specify.

What percentage of your event budget do you spend in each mechanism you use?

Newspaper: classifieds

Newspaper: advertisements

Periodical: advertising

Radio: Advertisement

TV:advertisement

Internet: promoter's own website

Internet paid advertisement

Internet email: self-managed list

Internet email: outsourced campaign

Internet email: newsletter by interest group

Phone calling campaign

Fax campaign

SMS/Pager calling campaign

Other__________________________________

If you selected "Other", please specify.

Which of the mechanisms do you believe to be the most cost effective? Choose as many as 5.

Newspaper: classifieds

Newspaper: advertisements

Periodical: advertising

Radio: Advertisement

TV:advertisement

Internet: promoter's own website

Internet paid advertisement

Internet email: self-managed list

Internet email: outsourced campaign

Internet email: newsletter by interest group

Phone calling campaign

Fax campaign

SMS/Pager calling campaign

Usenet news announcement

Flyers

Direct Mailing

Other

What percentage of your attendees find your event online?

How satisfied are you with the overall results of your event promotion? Did you reach your sales goals or the overall desired impact of your business or focus?

EXTREMELY SATISFIED

SOMEWHAT SATISFIED

NEITHER SATISFIED NOR DISSATISFIED

SOMEWHAT DISSATISFIED

EXTREMELY DISSATISFIED

For each type of event you promote, can you provide those interest group segmentations that you
use to target your event promotion effectively.

Example:
Kronos Quartet may say their events are of one type: musical show

Categories: string quartet, classical, modern

Type:Categories

What capabilities would you like in event advertising and management you don't have today?

If you would be willing to participate in an extended 30 minute interview, please let us know your name and contact information.

use this free template

Untitled

Related templates and questionnaires

QuestionPro in your language

Awards & certificates

The Experience Journal