Dear Sir/Madam,
I am a student of Shailesh J. Mehta School of Management, IIT Bombay. I am conducting a research study to understand the behaviour of people towards online buying. The study is for educational purpose only and complete confidentiality will be maintained. It will take approximately 10 minutes to complete the questionnaire. Kindly extend your cooperation in filling up this questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions
If you have questions at any time about the survey or the procedures, you may contact Sanjeev Das at +91-9892207644 or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
How long have you been using internet? On the average, how much time (per week) do you spend in surfing the Web? Where do you most often access the Internet? What are the activities that you use Internet for? Have you purchased anything online ever? Thinking back to your online buying experience, please indicate your degree of agreement with the following statements. Which category (ies) of goods are you planning to buy through internet in the near future? What is your main motivation for buying through Internet? Overall, were you satisfied with your experience of online shopping? What, according to you, are the most important barriers to purchase online? Did you face any problems while making an online purchase(if you had attempted to buy online earlier)? If yes, what are the problems that you faced while making a purchase transaction through Internet? What was the impact on your attitude towards the site where you faced problems? What was the impact on your online shopping behaviour in general? Please tell us your age bracket What is your average monthly income? |
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