Pudding Plus

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Hello:

You are invited to participate in our Jell-O Pudding Plus survey. In this survey, approximately 100 people will be asked to complete a survey that asks questions about our new product proposal. It will take approximately 15 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to from learn your opinions.

Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. If you have questions at any time about the survey or the procedures, feel free to email us at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

1. Please tell us how the described product would rate on the following attributes.

	1 Not At All Descriptive	2	3	4	5 Very Descriptive
High Quality	1 Not At All Descriptive	2	3	4	5 Very Descriptive

Expensive	1 Not At All Descriptive	2	3	4	5 Very Descriptive

A Brand I Can Trust	1 Not At All Descriptive	2	3	4	5 Very Descriptive

A Good Value	1 Not At All Descriptive	2	3	4	5 Very Descriptive

Desirable	1 Not At All Descriptive	2	3	4	5 Very Descriptive

Unique	1 Not At All Descriptive	2	3	4	5 Very Descriptive

2. What is it that you like about the product? Feel free to check as many responses as you wish.

Convenience

Price

Flavors

Concept

Packaging

Toppings

Other

3. What do you not like about the product?

Convenience

Price

Flavors

Concept

Packaging

Toppings

Other

4. How interested would you be in purchasing this product if it were available?

Definitely would buy

Probably would buy

Might or might not buy

Probably would not buy

Definitely would not buy

5. How often would you buy this product if it were available?

Once a week or more often

Once every two or three weeks

Once a month

Once every two to three months

Once every four to six months

Once or twice a year

Less Often

Never

6. What is the highest price you would pay for a 6 pack of 3.8 oz single serving dessert cup?

3.49

3.99

4.49

4.99

Would not purchase

Other

6.A What is the highest price you would pay for a single serving cup?

2/$1.00

$.79

$.99

$1.29

Would not purchase

Other

7. Rate each statement based on its influence in your purchasing decision.

	1 No Influence	2	3	4	5 Significant Influence
Resources on the internet	1 No Influence	2	3	4	5 Significant Influence

Word-of-mouth	1 No Influence	2	3	4	5 Significant Influence

Sales material/circulars	1 No Influence	2	3	4	5 Significant Influence

Publications/Magazines	1 No Influence	2	3	4	5 Significant Influence

Advertising	1 No Influence	2	3	4	5 Significant Influence

Coupons	1 No Influence	2	3	4	5 Significant Influence

In store displays	1 No Influence	2	3	4	5 Significant Influence

Packaging	1 No Influence	2	3	4	5 Significant Influence

List other.

8. Please rate the following toppings:

	1 Poor	2	3	4	5 Excellent
Cookie Dough	1 Poor	2	3	4	5 Excellent

Coconut Flakes	1 Poor	2	3	4	5 Excellent

Granola	1 Poor	2	3	4	5 Excellent

Chocolate Chips	1 Poor	2	3	4	5 Excellent

Crushed Oreo	1 Poor	2	3	4	5 Excellent

Crushed Chips Ahoy	1 Poor	2	3	4	5 Excellent

Are there any other toppings you would recommend?

8.A What toppings and flavor combinations would you recommend?

9. How believable would you consider this product?

Definitely believable

Probably believable

Might or might not be believable

Probably not believable

Definitely not believable

10. Rate the importance of each attribute for this dessert.

	1 Not At All Important	2	3	4	5 Very Important
Calorie Level	1 Not At All Important	2	3	4	5 Very Important

Convenience	1 Not At All Important	2	3	4	5 Very Important

Sufficient Size	1 Not At All Important	2	3	4	5 Very Important

Delicious Flavors	1 Not At All Important	2	3	4	5 Very Important

Nutrition Content	1 Not At All Important	2	3	4	5 Very Important

Type of Toppings	1 Not At All Important	2	3	4	5 Very Important

Price	1 Not At All Important	2	3	4	5 Very Important

Packaging	1 Not At All Important	2	3	4	5 Very Important

Flavors	1 Not At All Important	2	3	4	5 Very Important

Product Names	1 Not At All Important	2	3	4	5 Very Important

	1 Not At All Important	2	3	4	5 Very Important
Shopping Convenience	1 Not At All Important	2	3	4	5 Very Important

11. What is your perception of each attribute in relation to the Pudding Plus dessert?

	1 Poor	2	3	4	5 Excellent
Calorie Level	1 Poor	2	3	4	5 Excellent

Convenience	1 Poor	2	3	4	5 Excellent

Sufficient Size	1 Poor	2	3	4	5 Excellent

Delicious flavors	1 Poor	2	3	4	5 Excellent

Nutritional Content	1 Poor	2	3	4	5 Excellent

Type of Toppings	1 Poor	2	3	4	5 Excellent

Price	1 Poor	2	3	4	5 Excellent

Packaging	1 Poor	2	3	4	5 Excellent

Flavors	1 Poor	2	3	4	5 Excellent

Product Names	1 Poor	2	3	4	5 Excellent

	1 Poor	2	3	4	5 Excellent
Shopping Convenience	1 Poor	2	3	4	5 Excellent

12. Do your children have a say in the selection of dessert?

Have No Children

Complete Say

Somewhat of a Say

Not much of a Say

Definitely No Say

13. Do you consider this dessert suitable for the Jell-O Brand?

Definitely Yes

Probably Yes

Maybe

Probably No

Definitely No

15. Do you find this product more appealing as a snack or a dessert?

Snack

Dessert

Both

Neither

Other

16. Do you have any name suggestions for our product?

17. Do you currently purchase Jell-O products?

Yes

18. Rate your satisfaction with each brand name.

	N/A	1 Not At All Satisfied	2	3	4	5 Extremely Satisfied
Jell-O	N/A	1 Not At All Satisfied	2	3	4	5 Extremely Satisfied

Swiss Miss	N/A	1 Not At All Satisfied	2	3	4	5 Extremely Satisfied

Hunt's	N/A	1 Not At All Satisfied	2	3	4	5 Extremely Satisfied

Kozy Shack	N/A	1 Not At All Satisfied	2	3	4	5 Extremely Satisfied

Grocery Brand	N/A	1 Not At All Satisfied	2	3	4	5 Extremely Satisfied

19. Do you think other consumers would be willing to purchase this product?

Definitely Yes

Probably Yes

Maybe

Probably No

Definitely No

20. Overall, how would you rate this product? 1= Lowest
10= Highest

21. Do you have any concerns based on this new product?

22. Do you have any suggestons regarding this new product?

23. Gender?

Male

Female

24. What is your age?

Under 14

14-17

18-20

21-34

35-54

55-64

65+

25. What is your city and state?

26. Do you have children under 18?

Yes

27. Please list the ages of all children:

use this free template

Pudding Plus

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