Hello:
You are invited to participate in our study of consumer tastes and preferences. In this survey, approximately 50 people will be asked to participate in this study involving a contest for a prize drawing. It will take approximately 15 minutes to complete the study.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Alexandra Rodriguez at 239-1908 or by email at [email protected].
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
Please write in the space provided below the participant number written on the index card you were given at the first session. If you do not know your number, please ask the experimenter. What is today's session date? What is the time of the present study session? Please list 2-3 items that you like to buy online or would be willing to buy online through an Internet store.
For this next section, you will be choosing products that you like and would be willing to buy. Notify the experimenter that you are ready for the product selection part of the study and wait for instructions to continue.
Has the instructor given/shown you the product choices?
Please wait for the experimenter to give/show you the product choices.
Did the instructor give/show you the product choices? List one product that you would really like to have and would be willing to buy. Describe the aspects of this product that make it something you want to have.
How influential were the following aspects of the product when you chose it?
Please indicate the extent to which you agree of disagree with the following statements.
List another product from the list you were given that you would really like to have and would be willing to buy. Describe the aspects of this product that make it something you want to have.
How influential were the following aspects of the product when you chose it?
If there is a movie not on the list that you would like to have, please write its name in the space below. Which of the following types of food do you like best? (Select one)
Please indicate the extent to which you agree or disagree with the following statements.
Please let the experimenter know you are ready for the next section and wait for the experimenter to uncover the first plate in front of you to continue.
Did the experimenter uncover the first plate in front of you?
Please wait for the experimenter to uncover the plate in front of you.
Did the experimenter uncover the plate in front of you?
Please indicate the extent to which you agree or disagree with the following statements regarding the plate of lettuce in front of you.
Please let the experimenter know you are ready for the next section and wait for the experimenter to uncover the second plate in front of you to continue.
Did the experimenter uncover the second plate in front of you?
Please wait for the experimenter to uncover the plate in front of you.
Did the experimenter uncover the second plate in front of you?
Please indicate the extent to which you agree or disagree with the following statements regarding the next plate in front of you.
Please indicate for each of the following side items, how appealing the sandwich would be if served with the side item.
Please imagine the following scenario as VIVIDLY as you can:
Imagine that you are browsing through a store and suddenly a product captures your attention-you are instantly attracted to it [Imagine it is your favorite type of product to buy]. You also notice the price of the product is a little more than you have with you at the moment.
Please keep this scenario in mind as you answer the following questions.
Please describe how you would feel about the product after seeing that it is on sale.
Please indicate the extent to which you agree or disagree with the following statements regarding the scenario you are imagining.
Please let the experimenter know you are ready for the next section and wait for the experimenter to uncover the last plate in front of you to continue.
Did the experimenter uncover the last plate in front of you?
Please wait for the experimenter to uncover the last plate.
Did the experimenter uncover the last plate in front of you?
Please indicate the extent to which you agree or disagree with the following items regarding the homemade chocolate chunk cookies on the dish in front of you.
What do you think about the cookies?
Please indicate for each of the following side items, how appealing the cookies would be if served with the side item.
Please indicate the extent to which you agree or disagree with the following statements by clicking on one response per item.
What do you think the purpose of this study was? Please list 2 food items that you would want to eat once you see them. Please list 1-3 types of products that you usually do not think about too much before you buy them.
Please sign up for a time slot for your second experiment session for this study.
Remember, to receive extra credit for participation you must attend BOTH sessions of this study.
Please write down your appointment time on the index card you were given and bring it with you to the next session.
Thank you!
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