Dear Sir/ Madam,
Thank you for your attention and opening this questionnaire.
This is a dissertation research by a master student at Leeds University Business School. The research aims to learn more about people’s beliefs, attitudes, feelings and opinions towards advertising by global brands in China. Your opinion will represent the opinions of thousands of people much like yourself and will be great help of my research.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Siyue Wu by email at the email address specified below.
Thank you very much for your time and support. It will take approximately 15 minutes to complete the questionnaire.Please start with the survey now by clicking on the Continue button below.
A. General attitudes
1. When looking at an advertisement, which types of advertising messages do you prefer for each product category?
Please click the chosen circle which represents your degree of agreement with each of the items in the tables below.
Cars
e.g.) Toyota
Consumer goods
e.g.) Pepsi
2.Which kind of media do you consider are more believable for different types of product?
Please tick as many as you want as long as you believe it is a trustable source for this particular product categories.
B. Agreement questions
3. How do you agree to these statements which describe advertising in China nowadays?
Please tick the box to indicate your degree of agreement for each statement below.
1) When I learn: I like to think about ideas I like to be doing things I like to warch and listen I like to deal with my feelings 2) I learn best when: I rely on logical thinking I work hard to get things done I trust my hunches and feelings I listen and watch carefully 3) When I am learning I like to ask why I like to find answers by myself I have strong feeling and reactions I am quiet and reserved 4) When I see an advertisement I get involved I like to observe I like to be active I evaluate things 5) When I am watching an advertisement I am a responsible person I am a reserved person I am a rational person I am an accepting person 6) I believe an advertisement when I feel personaly involved and like it I believe the idea it tells theoretically I will try things out for myself I like to see results from my research 7) When I buy I am open to new experiences I always try new things when available I look at all sides of issues I like to analysis the reasons, break them down into their parts 8) When I am making buying decision I am an intuitive person, I trust my first sight I am an observing person, I like to walk around I am an active persom, I will just buy what I want I am a logical person, I seldom believe others saying about the product 9) I believe it is a good product when A chance to use it Rational theories and its functions Observation of others use this product Friends or family tell me it is a good product D. Single choice
Please open the link in a new window in Internet Explorer and answer the following questions.
5. Choose one advertisement you like either A or B from these five groups.
7. Is there any particular advertisement you LIKE? Why? (You can choose from the above pictures or any one you have seen in China.) 8. Is there any particular advertisement you DISLIKE? Why? (You can choose from the above pictures or any one you have seen in China.) |
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