Hello:
You are invited to participate in my survey to understand what the ITN brand means to you. ITN is a news production company supplying a number of channels in the United Kingdom and abroad with its wide-ranging services. In this survey, a sample of people will be asked to complete a survey that asks questions about news consumption and your opinions on news providers. It will take approximately 5 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for me to learn your opinions, as this survey represents my consultancy project for my MA in Advertising and Marketing.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Tom Galanis on 07930917702 or by email at the email address specified below.
If you are unsure of any of the answers, please do not worry too much or look any of them up... Just go with your instinct!
Thank you very much for your time and support.
Tom Galanis
Please start with the survey now by clicking on the Continue button below.
Please specify your gender? Do you watch the news on television? If yes, how regularly do you watch the news on television? In order of preference, how would you go about collecting your day-to-day news? Internet Magazine Mobile Phone (3G or WAP) Newspaper Television Teletext/Ceefax If London was to suffer another terrorist attack, which news vehicle are you most likely to use to get immediate information? Internet Magazine Mobile Phone (3G or WAP) Newspaper Television Teletext/Ceefax Which terrestrial channel do you prefer to watch to obtain news? Channel 4 What makes the news on your preferred channel better than the others? Do you have access to satellite or cable television? If yes, would you choose to watch regular day to day news on any of the subscription channels, e.g. BBC News 24 or ITV News Channel? In order of preference, which subscription channel are you most likely to watch for day to day news? BBC News 24 Fox News ITV News Channel Sky News What makes the news on your preferred channel better than others'? How about in the event of a terrorist attack in London? BBC News 24 Fox News ITV News Channel Sky News What do you watch the news for? Do you believe that there is too much information available to you? If there was a news flash concerning the death of your national leader, which terrestrial channel would you watch? If there was a newsflash concerning the death of a cult music legend, which terrestrial channel would you watch? If there was a newsflash concerning the death of a national sports legend, which terrestrial channel would you watch? What do the initials ITN stand for? Other than television news, can you name any other aspects of ITN's business? Which of these terrestrial channels does ITN produce news broadcasts for? What time is the main BBC Evening news normally broadcast on weekdays? What time is the main ITV Evening News normally broadcast on weekdays? What time is the main Channel 4 Evening News normally broadcast on weekdays? What time is the main Five evening news normally broadcast on weekdays? Only one of these networks broadcasts evening news for longer than 30 minutes during the week. Which one is it? Which of these 5 news networks is most recognisable to you? BBC News Fox News Sky News Which of these news networks do you trust the most? BBC News Fox News Sky News 1 "The World's Largest Independent News Organisation"
2 "First for breaking news around the UK and the Globe"
3 "Delivers news, analysis and insight all day, everyday of the year"
4 "Providing news on demand"
5 "Real Journalism: Fair and balanced. That's why we're No.1"
BBC News 24 Fox News Sky News What is the principle colour of the ITN brand logo? When thinking about ITN, which word comes to mind first? Which of the following aspects of ITN's brand history means most to you? ITN's News at Ten with Trevor McDonald ITN's brand logo ITN's news producing and reporting principles/styles ITN's extended business model How would you react if ITN provided information about its evolving business through advertising or any other promotional media? How would you react if the 'ITV Evening News' was replaced by 'ITN News At Ten'? Have you noticed the increasing absence of the ITN brand from your television screens over the past 5 years? Don't worry if you are unsure about this one, it's designed to be a guess!!!
Can you name any of ITN's main shareholders?
In your opinion, how much has the failure of ITV Digital in 2001 negatively altered your opinion of the ITV network? With the previous question in mind, have ITV's problems affected which news broadcast you are likely to watch since 2001? For the purposes of simplicity, the space that a brand holds in your mind shall be known as 'Mind Weight'.
On a scale of -5 to +5 (-5 being five times less, 0 being level, 5 being five times greater)
How much mind weight does the BBC News brand hold over the ITN brand in your mind? And how much 'Mind Weight' does the Sky News brand hold over the ITN brand in your mind? |
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