RFM encourages customer comments and complaints because they help us to improve RFM regularly monitors it’s competitors’ efforts in the market All the functions at RFM (e.g., marketing/sales, production, support, R&D, finance / accounting, etc.) are integrated in serving the needs of our customers RFM puts priority on providing quality after sales service and support Market data on competitors is frequently collected to help in making plans Market information is shared and distributed among all departments RFM is strongly committed to making its customers satisfied Salespeople at RFM are actively encouraged to monitor and report on competitor activity All departments are involved in preparing future plans and strategies RFM is always looking for ways to create more value to customers in it’s products and services RFM responds rapidly to competitors actions The activities of all departments in RFM are well integrated RFM measures customer satisfaction regularly and systematically Regular meetings are held between different departments to discuss trends and developments in the market RFM target customers where they have or can develop a competitive advantage RFM sales and marketing personnel regularly discuss customer needs with other departments Priorities and objectives at RFM are driven by the need to satisfy customers Salespeople at RFM share information within the company concerning competitors’ strategies Information about successful and unsuccessful customer experiences is freely communicated across all departments RFM judges it’s performance based on the degree to which customers are satisfied with it’s products & services RFM managers from all functions (sales, support, production, engineering, research & development etc.) regularly visit current and potential customers |
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