RFM encourages customer comments and complaints because they help us to improve
RFM regularly monitors it’s competitors’ efforts in the market
All the functions at RFM (e.g., marketing/sales, production, support, R&D, finance / accounting, etc.) are integrated in serving the needs of our customers
RFM puts priority on providing quality after sales service and support
Market data on competitors is frequently collected to help in making plans
Market information is shared and distributed among all departments
RFM is strongly committed to making its customers satisfied
Salespeople at RFM are actively encouraged to monitor and report on competitor activity
All departments are involved in preparing future plans and strategies
RFM is always looking for ways to create more value to customers in it’s products and services
RFM responds rapidly to competitors actions
The activities of all departments in RFM are well integrated
RFM measures customer satisfaction regularly and systematically
Regular meetings are held between different departments to discuss trends and developments in the market
RFM target customers where they have or can develop a competitive advantage
RFM sales and marketing personnel regularly discuss customer needs with other departments
Priorities and objectives at RFM are driven by the need to satisfy customers
Salespeople at RFM share information within the company concerning competitors’ strategies
Information about successful and unsuccessful customer experiences is freely communicated across all departments
RFM judges it’s performance based on the degree to which customers are satisfied with it’s products & services
RFM managers from all functions (sales, support, production, engineering, research & development etc.) regularly visit current and potential customers
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