What Brands of Toothpaste have you heard of?
For which Brands of toothpaste have you seen an ad? What do you remember about the ads for Colgate? What do you remember about the ads for Pepsodent? If your favourite brand is different from Colgate/Pepsodent, what do remember about its ads? Please specify the brand also. Other than the brands that you just mentioned, which of the following brands of toothpaste have you heard of?
Please rate Pepsodent on the following attributes on a scale of 1 - 7 (with 7 being the highest):
Please rate Colgate on the following attributes on a scale of 1 - 7 (with 7 being the highest):
Please rate Close Up (or your preferred brand, if different from Colgate/Pepsodent)on the following attributes on a scale of 1 - 7 (with 7 being the highest):
Please rank the following attributes in the order of importance you attach to them when choosing a brand of toothpaste. (1 - 7, 7 being the highest) Strong Teeth Fresh Breath Gum Care Prevent Cavities Protection from Germs White Teeth Which of the following best describes your buying/usage pattern? If you switch between brands, which are the ones you use? If your preferred brand of Toothpaste is not available at the store, what do you do? How long have you been using your current brand of toothpaste? Which of the following brands of toothpaste have you ever used? I like Pepsodent because...(also indicate how can Pepsodent be improved, if you feel so) I dislike Pepsodent because...( also indicate how can Pepsodent be improved) Number of kids in the family. |
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