Hello:
You are invited to participate in our survey about Portable Digital Music Players. It will take approximately 5-7 minutes to complete the questionnaire.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. If you have questions at any time about the survey or the procedures, you may contact Anshul Thakral by email at the email address specified below.
To qualify for the FREE IPOD SHUFFLE, please enter your email address at the end of the survey so that we may contact you if you win.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
Do you own a portable digital music player (i.e. “MP3 player”)? Is your portable digital music player an Apple iPod model (iPod, iPod mini, iPod nano, or iPod shuffle)? When purchasing your digital music player, did you consider any other brands besides Apple? What do you like best about your iPod? What do you like least about your iPod? How important were each of the following attributes in your decision to purchase your Apple iPod?
Were there any other attributes that affected your decision to purchase your Apple iPod? If so, please describe and denote their level of importance (using the same 1-5 scale from above). Do you plan to buy a new portable digital music player within the next year? Note:
Normal size = 4” x 2.5” x 0.5” (size of original iPod)
Small size = 3.5” x 1.5” x 0.25” (size of iPod nano)
iPod, normal size, 30GB, $300 iPod, normal size, 30GB, $200 iPod, normal size, 5GB, $300 iPod, normal size, 5GB, $200 iPod, small size, 30GB, $300 iPod, small size, 30GB, $200 iPod, small size, 5GB, $300 iPod, small size, 5GB, $200 Competing brand, normal size, 30GB, $300 Competing brand, normal size, 30GB, $200 Competing brand, normal size, 5GB, $300 Competing brand, normal size, 5GB, $200 Competing brand, small size, 30GB, $300 Competing brand, small size, 30GB, $200 Competing brand, small size, 5GB, $300 Competing brand, small size, 5GB, $200 If you were to buy a new portable music player that incorporated added functionalities, which ones would be most important to you?
If a portable digital music player was available that incorporated all of your most important features (as stated above) and was priced competitively, would this induce you to buy a new device to replace your current iPod? Have you ever considered purchasing a portable digital music player? Did you consider any brands besides Apple? If you were to buy a portable digital music player, how important would each of the following attributes be when making your purchase decision? Are there any other attributes that would affect your decision to purchase a portable digital music player? If so, please describe and denote their level of importance (using the same 1-5 scale from above). Do you plan to buy a new portable digital music player within the next year? Note:
Normal size = 4” x 2.5” x 0.5” (size of original iPod)
Small size = 3.5” x 1.5” x 0.25” (size of iPod nano)
iPod, normal size, 30GB, $300 iPod, normal size, 30GB, $200 iPod, normal size, 5GB, $300 iPod, normal size, 5GB, $200 iPod, small size, 30GB, $300 iPod, small size, 30GB, $200 iPod, small size, 5GB, $300 iPod, small size, 5GB, $200 Competing brand, normal size, 30GB, $300 Competing brand, normal size, 30GB, $200 Competing brand, normal size, 5GB, $300 Competing brand, normal size, 5GB, $200 Competing brand, small size, 30GB, $300 Competing brand, small size, 30GB, $200 Competing brand, small size, 5GB, $300 Competing brand, small size, 5GB, $200 If you were to buy a new portable music player that incorporated added functionalities, which ones would be most important to you?
If a portable digital music player was available that incorporated all of your most important features (as stated above) and was priced competitively, would this induce you to buy a new device? When purchasing your portable digital music player, did you consider buying an Apple iPod? What do you like best about your portable digital music player? What do you like least about your portable digital music player? How important were each of the following attributes in your decision to purchase your portable digital music player?
Were there any other attributes that affected your decision to purchase your portable digital music player? If so, please describe and denote their level of importance (using the same 1-5 scale from above). Do you plan to buy a new portable digital music player within the next year Note:
Normal size = 4” x 2.5” x 0.5” (size of original iPod)
Small size = 3.5” x 1.5” x 0.25” (size of iPod nano)
iPod, normal size, 30GB, $300 iPod, normal size, 30GB, $200 iPod, normal size, 5GB, $300 iPod, normal size, 5GB, $200 iPod, small size, 30GB, $300 iPod, small size, 30GB, $200 iPod, small size, 5GB, $300 iPod, small size, 5GB, $200 Competing brand, normal size, 30GB, $300 Competing brand, normal size, 30GB, $200 Competing brand, normal size, 5GB, $300 Competing brand, normal size, 5GB, $200 Competing brand, small size, 30GB, $300 Competing brand, small size, 30GB, $200 Competing brand, small size, 5GB, $300 Competing brand, small size, 5GB, $200 If you were to buy a new portable music player that incorporated added functionalities, which ones would be most important to you?
If a portable digital music player was available that incorporated all of your most important features (as stated above) and was priced competitively, would this induce you to buy a new device to replace your current portable digital music player? Please denote your gender: What is your nationality? What is your age (in years)? What kind of computer do you own? [Note: if you are a student who will graduate and secure a job within the next two years, please denote your expected annual household income level upon graduation.]
If you wish to be included in the drawing for a FREE IPOD Shuffle, please provide an email address that we can contact you at. |
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