Hello! My name is Thu Nga Dan, a graduate student from the Annenberg School for Communication at the University of Southern California. You are invited to participate in our study examining the factors that contribute to the participation in the arts.
In this study, approximately 1000 people will be asked to complete a survey that asks questions about their relationship with specific forms of arts, their participation through media and the barriers that they may encounter while deciding to participate in arts activities. It will take approximately 10 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the study at any point.
It is very important for us to learn your opinions. Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and remain accessible only to me, and to my faculty advisor, William E. Loges.
If you have questions at any time about the study or the procedures, you may contact the researcher, Thu Nga Dan at (213) 748-2633 or by email at [email protected]. You can also contact my faculty advisor, William E. Loges, at (213) 821-0761, or [email protected].
Thank you very much for your time and support. Please start with the survey now.
Arts activities may include attending live performances of music, dance or theatre, visiting museum and galleries. Would you say that arts activities play a major role, a minor role, or no role at all in your life? (Mark one)
How interested are you in the following cultural activities? (Mark one for each)
Attend ballet performances Attend musical theatre performances such as Broadway shows Visit art museums or galleries Attend classical music concerts Attend opera performances
What of the following media do you usually consult before going to any given arts activity? (Mark all that apply)
Typically, how far in advance do you plan leisure activities like going out to live performances? (Mark one)
Which of the following best describes your role in the process of deciding whether or not to attend live performances? (Mark one for each)
Rank the following methods of ticket purchase in order of preference (1=Highest, 4=Lowest) On The Web In Person
Generally, how inclined are you to subscribe series tickets to performing arts programs? (Mark one)
How influential are each of the following factors on your decision to attend any type of live performance? (Mark one for each)
About how many classical music concerts did you attend during the last 6 months? (Enter a number. A rough estimate is acceptable)
For each of the following types of concerts, indicate your classical music attendance in the past (Mark one for each)
Over the past 6 months, did you attend a live classical concert at a... (Mark all that apply)
How knowledgeable are you about classical music? Would you describe yourself as being... (Mark one)
How interested are you in learning more about classical music? (Mark one)
How often do you listen to classical music... (Mark one for each)
Indicate your level of agreement with each of the following statements (Mark one for each)
What is your age?
What is your marital status?
What is your racial or ethnic background? (Mark one)
What is the highest level of education you have completed? (Mark one)
Please indicate your employment status.
What is your annual household income? (Mark one)
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