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Survey Templates Surveys Performing Arts Audience

Performing Arts Audience

Performing Arts Audience


Hello! My name is Thu Nga Dan, a graduate student from the Annenberg School for Communication at the University of Southern California. You are invited to participate in our study examining the factors that contribute to the participation in the arts.

In this study, approximately 1000 people will be asked to complete a survey that asks questions about their relationship with specific forms of arts, their participation through media and the barriers that they may encounter while deciding to participate in arts activities. It will take approximately 10 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the study at any point.

It is very important for us to learn your opinions. Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and remain accessible only to me, and to my faculty advisor, William E. Loges.

If you have questions at any time about the study or the procedures, you may contact the researcher, Thu Nga Dan at (213) 748-2633 or by email at [email protected]. You can also contact my faculty advisor, William E. Loges, at (213) 821-0761, or [email protected].

Thank you very much for your time and support. Please start with the survey now.
Arts activities may include attending live performances of music, dance or theatre, visiting museum and galleries. Would you say that arts activities play a major role, a minor role, or no role at all in your life? (Mark one)
How interested are you in the following cultural activities? (Mark one for each)
Very Interested
Somewhat Interested
Not Interested
Visiting art museums or galleries
Attending jazz concerts
Attending musical theatre performances such as Broadway shows
Attending opera performances
Attending ballet performances
Attending classical music concerts
Attend stage plays
Attend jazz concerts
Attend ballet performances
Attend musical theatre performances such as Broadway shows
Visit art museums or galleries
Attend classical music concerts
Attend opera performances
Other
What of the following media do you usually consult before going to any given arts activity? (Mark all that apply)
Typically, how far in advance do you plan leisure activities like going out to live performances? (Mark one)
Which of the following best describes your role in the process of deciding whether or not to attend live performances? (Mark one for each)
Often
Sometimes
Never
I am the primary decision-maker (I'm the one who looks for information about cultural activities to do)
I participate in a joint decision process (with friends or family)
Someone else usually decides and I go along
Rank the following methods of ticket purchase in order of preference (1=Highest, 4=Lowest)
By Mail
By Phone
On The Web
In Person
Generally, how inclined are you to subscribe series tickets to performing arts programs? (Mark one)
How influential are each of the following factors on your decision to attend any type of live performance? (Mark one for each)
Very Influential
Somewhat Influential
Neutral
Not At All Influential
Knowing if you can get good seats
Being able to buy tickets at the last minute
The day and time of the performance
Transportation arrangements
Convenience of parking
Safety concerns
Whether or not your spouse or partner wants to go
If it's an activity for the whole family
If a friend invites you to go with him/her
If you can go out for dinner or drinks before or after
Very Influential
Somewhat Influential
Neutral
Not At All Influential
Whether or not you have a special occasion to celebrate
The specific works to be performed
The likelihood of a high quality performance
The guest artists or featured performers
The cost of tickets
If tickets can be exchanged
About how many classical music concerts did you attend during the last 6 months? (Enter a number. A rough estimate is acceptable)
For each of the following types of concerts, indicate your classical music attendance in the past (Mark one for each)
Never Attended
Attended Once In The Past 6 Months
Attended More Than Once In The Past 6 Months
Pop concert by a symphony orchestra
Classical concert by a symphony orchestra
Chamber music concert
Classical music recital by a singer or instrumentalist
Classical concert by a choir or vocal ensemble
Performance by a concert band or symphonic band
A special holiday performance of classical music
Classical concert geared for children or families
Over the past 6 months, did you attend a live classical concert at a... (Mark all that apply)
How knowledgeable are you about classical music? Would you describe yourself as being... (Mark one)
How interested are you in learning more about classical music? (Mark one)
How often do you listen to classical music... (Mark one for each)
Often
Sometimes
Never
On the radio?
Records, tapes or CDs?
Through an internet website?
On television or VCR/DVD?
Indicate your level of agreement with each of the following statements (Mark one for each)
Agree
Somewhat Agree
Somewhat Disagree
Disagree
For me, going out to dinner beforehand is an essential part of the concert experience.
People should dress up and look sharp when they go to classical music concerts.
Listening to classical music helps me make it through difficult times.
I carefully read program notes and enjoy the educational aspect of a classical music concert.
I am very likely to take visiting friends and family to classical concerts.
I nurture people that I care about by taking them to classical music concerts
Classical music connects me with a higher power.
The ambience and architectural setting is an important part of the concert experience for me.
Hearing specific artists and repertoire is what I value most about the concerts experience.
Classical music is an important healing force in my life.
Agree
Somewhat Agree
Somewhat Disagree
Disagree
I go to classical concerts to celebrate birthdays, anniversaries and other special occasions.
Going to classical music concerts is a great way to strengthen personal relationships.
Attending classical concerts is an important way that I nourish my soul.
I wish that there were more opportunities to socialize at concerts.
What is your gender?
What is your age?
What is your marital status?
What is your racial or ethnic background? (Mark one)
What is the highest level of education you have completed? (Mark one)
Please indicate your employment status.
What is your annual household income? (Mark one)

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