Hello:
You are invited to participate in our survey on mobile phones. Please make sure to answer
all questions (according to you perceptions/feelings) even you may have
not used or even know some of the brands.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
1. Nokia mobile phones are very stylish (e.g. appearance and color choice) 2. Nokia mobile phones offer large variety of models to choose (from simple functions to comprehensive functions) 3. Nokia mobile phones are very user-friendly(e.g. easy to handle, direct menu, wide screen) 4. Nokia mobile phones are priced very reasonably. 5. Nokia mobile phones have many added features you like(i.e. games, ringtones, text, e-mail etc.) 6. Nokia mobile phones are in the forefront to apply advanced technologies(i.e. bluetooth, infrared, GPRS , etc.). 7. Nokia mobile phones are very durable(e.g.shock resistance,long-lasting battery) 8. Nokia mobile phones have excellent customer service (e.g. convenient repair location, reasonable repair charge) 9. Nokia mobile phones are widely advertised. 10. Nokia mobile phones have a lot of sales promotional activities. 11. Nokia mobile phones are available in very convenient locations. 12. Overall, I think I like Nokia mobile phones very much. 13. If I need to buy a new mobile phone, it is very likely that I will buy Nokia mobile phones. 1. Siemens mobile phones are very stylish (e.g. appearance and color choice) 2. Siemens mobile phones offer large variety of models to choose (from simple functions to comprehensive functions) 3. Siemens mobile phones are very user-friendly(e.g. easy to handle, direct menu, wide screen) 4. Siemens mobile phones are priced very reasonably. 5. Siemens mobile phones have many added features you like(i.e. games, ringtones, text, e-mail etc.) 6. Siemens mobile phones are in the forefront to apply advanced technologies(i.e. bluetooth, infrared, GPRS , etc.). 7. Siemens mobile phones are very durable(e.g. shock resistance, long-lasting battery) 8. Siemens mobile phones have excellent customer service (e.g. convenient repair location, reasonable repair charge) 9. Siemens mobile phones are widely advertised. 10. Siemens mobile phones have a lot of sales promotional activities. 11. Siemens mobile phones are available in very convenient locations. 12. Overall, I think I like Siemens mobile phones very much. 13. If I need to buy a new mobile phone, it is very likely that I will buy Siemens mobile phones. 1. Motorola mobile phones are very stylish (e.g. appearance and color choice) 2. Motorola mobile phones offer large variety of models to choose (from simple functions to comprehensive functions) 3. Motorola mobile phones are very user-friendly(e.g. easy to handle, direct menu, wide screen) 4. Motorola mobile phones are priced reasonably. 5. Motorola mobile phones have many added features you like(i.e. games, ringtones, text, e-mail etc.) 6. Motorola mobile phones are in the forefront to apply advanced technologies(i.e. bluetooth, infrared, GPRS , etc.). 7. Motorola mobile phones are very durable(e.g. shock resistance, long-lasting battery) 8. Motorola mobile phones have excellent customer service (e.g. convenient repair location, reasonable repair charge) 9. Motorola mobile phones are widely advertised. 10. Motorola mobile phones have a lot of sales promotional activities. 11. Motorola mobile phones are available in very convenient locations. 12. Overall, I think I like Motorola mobile phones very much. 13. If I need to buy a new mobile phone, it is very likely that I will buy Motorola mobile phones. 1. Sony Ericsson mobile phones are very stylish (e.g. appearance and color choice) 2. Sony Ericsson mobile phones offer large variety of models to choose (from simple functions to comprehensive functions) 3. Sony Ericsson mobile phones are very user-friendly(e.g. easy to handle, direct menu, wide screen) 4. Sony Ericsson mobile phones are priced reasonably. 5. Sony Ericsson mobile phones have many added features you like(i.e. games, ringtones, text, e-mail etc.) 6. Sony Ericsson mobile phones are in the forefront to apply advanced technologies(i.e. bluetooth, infrared, GPRS , etc.). 7. Sony Ericsson mobile phones are very durable(e.g. shock resistance, long-lasting battery) 8. Sony Ericsson mobile phones have excellent customer service (e.g. convenient repair location, reasonable repair charge) 9. Sony Ericsson mobile phones are widely advertised. 10. Sony Ericsson mobile phones have a lot of sales promotional activities. 11. Sony Ericsson mobile phones are available in very convenient locations. 12. Overall, I think I like Sony Ericsson mobile phones very much. 13. If I need to buy a new mobile phone, it is very likely that I will buy Sony Ericsson mobile phones. 1. Panasonic mobile phones are very stylish (e.g. appearance and color choice) 2. Panasonic mobile phones offer large variety of models to choose (from simple functions to comprehensive functions) 3. Panasonic mobile phones are very user-friendly(e.g. easy to handle, direct menu, wide screen) 4. Panasonic mobile phones are priced reasonably. 5. Panasonic mobile phones have many added features you like(i.e. games, ringtones, text, e-mail etc.) 6. Panasonic mobile phones are in the forefront to apply advanced technologies(i.e. bluetooth, infrared, GPRS , etc.). 7. Panasonic mobile phones are very durable(e.g. shock resistance, long-lasting battery) 8. Panasonic mobile phones have excellent customer service (e.g. convenient repair location, reasonable repair charge) 9. Panasonic mobile phones are widely advertised. 10. Panasonic mobile phones have a lot of sales promotional activities. 11. Panasonic mobile phones are available in very convenient locations. 12. Overall, I think I like Panasonic mobile phones very much. 13. If I need to buy a new mobile phone, it is very likely that I will buy Panasonic mobile phones. 1. Samsung mobile phones are very stylish (e.g. appearance and color choice) 2. Samsung mobile phones offer large variety of models to choose (from simple functions to comprehensive functions) 3. Samsung mobile phones are very user-friendly(e.g. easy to handle, direct menu, wide screen) 4. Samsung mobile phones are priced reasonably. 5. Samsung mobile phones have many added features you like(i.e. games, ringtones, text, e-mail etc.) 6. Samsung mobile phones are in the forefront to apply advanced technologies(i.e. bluetooth, infrared, GPRS , etc.). 7. Samsung mobile phones are very durable(e.g. shock resistance, long-lasting battery) 8. Samsung mobile phones have excellent customer service (e.g. convenient repair location, reasonable repair charge) 9. Samsung mobile phones are widely advertised. 10. Samsung mobile phones have a lot of sales promotional activities. 11. Samsung mobile phones are available in very convenient locations. 12. Overall, I think I like Samsung mobile phones very much. 13. If I need to buy a new mobile phone, it is very likely that I will buy Samsung mobile phones. Of the following product attributes, please choose 3 most important product attributes for you. Do you own any of the following brands of mobile phones? Please check what you own: Income: Please list 3 media names that you use regularly(whether from TV, magazines, newspapers or websites, such as, TV: Pearl channel, Magazine: Businessweek) |
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