Sample Survey

Sample Survey


   
 
Hello:

You are invited to participate in our Movie Survey. We are trying to find out how people get their movies, (whether they go to theaters, rent or buy DVDs, or get them through their cable or satellite TV) and what factors they consider in making their decision.

There are 29 questions that take approximately 10 minutes to complete.


We appreciate your participation in this study, which is completely anonymous, and your opinions are very important to us, However; if you feel uncomfortable answering any questions, you can withdraw from the survey at any point.


If you have questions at any time about the survey or the procedures, you may contact Dominic Pesapane or John Bratsis at the email address specified below.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.


 
   
 
1. What is your age?
 
10-18
 
19-24
 
25-34
 
35-44
 
45-54
 
55-64
 
64 or greater
 
   
 
2. What is your employment status?
 
Full Time(30 hours a week or more)
 
Part time (less than 30 hours a week)
 
Retired/pensioned
 
Homemaker (not otherwise employed)
 
Student
 
Unemployed
 
   
 
3. What is your occupation?
 
executive, manager, administrator
 
administrative support
 
sales
 
laborer
 
technical and related support
 
not employed
 
   
 
4. What is your household income?
 
less than $20,000
 
$20,000 to $40,000
 
$40,000 to $60,000
 
$60,000 to $80,000
 
$80,000 or over
 
I would rather not answer
 
   
 
5. What is your education level?
 
No High School Diploma
 
High School Diploma
 
Some College
 
College degree
 
Graduate School
 
   
 
6. What is your marital status?
 
married
 
widowed
 
separated
 
divorced
 
single (never married)
 
   
 
7. What is your household size?
 
1 person
 
2 people
 
3 to 5 people
 
6 or more people
 
   
 
8. What is the size of your largest television?
 
No television
 
Under 20”
 
20” to 32”
 
33” to 50”
 
Over 50”
 
   
9. How difficult is it to operate your VCR or DVD player?
 
Very difficult
 
Somewhat difficult
 
Not very difficult
 
Easy
 
I don’t own one
 
   
10. Do you have a computer with an internet connection?
 
I don't have a computer
 
I have computer but no internet connection
 
I have a computer with a dial-up (low speed) connection
 
I have a computer with a Cable, DSL or ISDN (high speed) connection
 
   
 
11. How interested are you in downloading movies?
 
Very interested
 
Somewhat interested
 
Not very interested
 
Not interested
 
Already downloading movies
 
   
 
12. Do you have cable or satellite television and /or premium movie channels (HBO, Cinemax, Showtime, etc...)?
 
No Cable
 
Cable No premium channels
 
Cable 1 premium channel
 
Cable 2 premium channels
 
Cable 3 premium channels
 
Cable with more than 4 premium channels
 
   
Be careful of the units in the following questions, some questions ask about months others ask about years.
13. How many movies from all sources do you watch per month? If zero discontinue survey.
 
1-3
 
4-7
 
8 – 10
 
11 -15
 
16 or more
 
   
 
14. How many movies do you rent from retail rental locations per month?
 
0
 
1-3
 
4-7
 
8 – 10
 
11 -15
 
16 or more
 
   
15. How many DVDs do you buy a year from retail locations?
 
0
 
1 to 5
 
6 to 10
 
11 to 15
 
16 to 25
 
26 or more
 
   
16. How many DVDs do you buy a year from online retailers?
 
0
 
1 to 5
 
6 to 10
 
11 to 15
 
16 to 25
 
26 or more
 
   
17. Do you have an automatic movie rental subscription (like Netflix, Blockbuster)?
 
Yes
 
No
 
   
18. How many movies have you seen in a theater in the last year?
 
0
 
1 to 5
 
6 to 10
 
11 to 15
 
16 to 25
 
26 or more
 
   
19. How important to you is seeing a movie as soon as you can after release, in your decision to see a movie in a theater?
 
Extremely
 
Very
 
Somewhat
 
Not Very
 
Not at all
 
   
20. How important a factor is cost in your decision to see a movie in a theater?
 
Extremely
 
Very
 
Somewhat
 
Not Very
 
Not at all
 
   
21. How likely are you to watch a comedy in a theater?
 
Extremely likely
 
Very likely
 
Somewhat likely
 
Not Very likely
 
Not at all
 
   
23. How likely are you to watch a romantic/drama in a theater?
 
Extremely likely
 
Very likely
 
Somewhat likely
 
Not Very likely
 
Not at all
 
   
23. How likely are you to watch a family movie in a theater?
 
Extremely likely
 
Very likely
 
Somewhat likely
 
Not Very likely
 
Not at all
 
   
24. How likely are you to watch an action movie in a theater?
 
Extremely likely
 
Very likely
 
Somewhat likely
 
Not Very likely
 
Not at all
 
   
25. Please rate your last experience at a movie theater.
 
Very Good
 
Good
 
Satisfactory
 
Poor
 
Very Poor
 
   
26. Who do you usually watch movies with (home or theater)?
 
Significant other
 
Family
 
Friends
 
Alone
 
   
28. How important to the experience is the number of people you watch movies with. (For example, do crowds add to or detract from the experience?)
 
Extremely
 
Very
 
Somewhat
 
Not Very
 
Not at all
 
   
28. How satisfied are you with the selection of movies available in theaters?
 
Extremely satisfied
 
Very satisfied
 
Somewhat satisfied
 
Not very satisfied
 
Not satisfied
 
   
29. How satisfied are you with the selection of movies available for rent or sale?
 
Extremely satisfied
 
Very satisfied
 
Somewhat satisfied
 
Not very satisfied
 
Not satisfied