Welcome!
This survey has been designed to capture your perception of the UK supermarket industry. It is structured into 4 parts:
Part 1: To identity your shopper profile.
Part 2: To assess some of the best known British supermarkets.
Part 3: To compare some of the best known British supermarkets against each others.
Part 4: To get to know a little bit about you.
The survey has 24 questions and should not take more than 10 minutes to complete.
Your answers are important to us!
Thank you.
Q1 - How or where do you shop for groceries the most frequently? (Please pick one answer only) Q2 - Which of the following supermarkets do you use the most? (Please pick one answer only). Q3 - Why do you shop at your supermarket of choice? (Please tick all the answers that apply) Q4 - Would you consider yourself loyal to the supermarket you use the most (answered in Q2)? Q5 - On average, if you are now loyal to your current supermarket but used to shop at a different supermarket please indicate which ones below. Q6 - On average how often do you shop? Q7 - Do you agree or disagree with the sentence: 'The following supermarkets are competitive on price'? (Please answer for each supermarket) Q8 - Do you agree or disagree with the sentence: 'The following supermarket offers quality products'? (Please answer for each supermarket) Q9 - Do you agree or disagree with the sentence: 'The following supermarket offers a wide product range (e.g. food, clothing, electrical, etc.) ? (Please answer for each supermarket) Q10 - Do you agree or disagree with the sentence: 'The following supermarket offers a large choice of items within each product range (e.g. for food - fruit & veg, chilled, frozen etc.?) (Please answer for each supermarket) Q11 - Do you agree or disagree with the sentence: 'The following supermarket offers value for money'? (Please answer for each supermarket) Q12 - Do you agree or disagree with the sentence: 'The following supermarket has a high level of presence in the market'(store locations, advertising etc.)? (Please answer for each supermarket) Q13 - Amongst the following supermarkets, which one offers the best value for money? (rank 1=best value for money, 6=worst) Waitrose Morrison Sainsbury Q14 - Amongst the following supermarkets, which one offers offers a wide product range (e.g. food, clothing, electrical, etc.)? (rank 1=best choice of products, rank 6=worst) Morrison Sainsbury Waitrose Q15 - Amongst the following supermarkets, which one offers a large choice of items within each product range (e.g. for food - fruit & veg, chilled, frozen etc.)? (rank 1=best choice of products, rank 6=worst) Sainsbury Waitrose Morrison Q16 - Amongst the following supermarkets, which one is the most customer-friendly? (rank 1=most customer-friendly, rank 6=least) Waitrose Sainsbury Morrison Q17 - Amongst the following supermarkets, which one do you think respects the local community the most? (rank 1=most respectful, rank 6=least) Waitrose Sainsbury Morrison Q18 - Amongst the following supermarkets, which one do you think is the most visible in terms of market presence? (rank 1=most visible, rank 6=least) Waitrose Sainsbury Morrison Q19 - What is your gender? Q20 - What is your age category? Q21 - What is your monthly food shopping budget? Q22 - What is your household income category? Q23 - Please provide the postcode of your home address. |
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