If you feel that your answer is very closely related to one end of the scale (i.e., strongly agree or strongly disagree), you should place your check mark as follows:
strongly agree |_X_|___|___|___|___|___|___| strongly disagree
or
strongly agree |___|___|___|___|___|___|_X_| strongly disagree
If you feel that your response is quite closely related to one end or the other of the scale but not extremely (i.e., agree or disagree), you should place your check as follows:
strongly agree |___|_X_|___|___|___|___|___| strongly disagree
or
strongly agree |___|___|___|___|___|_X_|___| strongly disagree
If you feel that your response seems only slightly related to one end or the other of the scale but not really neutral (i.e., slightly agree or slightly disagree), you should place your check mark as follows:
strongly agree |___|___|_X_|___|___|___|___| strongly disagree
or
strongly agree |___|___|___|___|_X_|___|___| strongly disagree
If you feel that your response is neutral (e.g., neither agree nor disagree), you should place your check mark as follows:
strongly agree |___|___|___|_X_|___|___|___| strongly disagree
IMPORTANT: Please make each scale a separate and independent judgment. Work at fairly high speed through this questionnaire. Do not worry or puzzle over individual scales. It is your first impressions about the scales that we want. On the other hand, please do not be careless, because we want your true impressions.
Can you tell me the brands of feminine intimate care products that you know? Which of the following brands do you know?
Please make each scale a separate and independent judgment. Work at fairly high speed through this questionnaire. Do not worry or puzzle over individual scales. It is your first impressions about the scales that we want. On the other hand, please do not be careless, because we want your true impressions.
Lactacyd contains very natural and non-toxic ingredients Lactacyd is very safe to use on feminine intimate parts Lactacyd is very effective for cleansing & disinfection (odor and irritation) Lactacyd is very effective in maintaining the appropriate PH level Lactacyd smells very good Lactacyd has very good packaging design Lactacyd has very informative labeling (instructions of use & ingredients) Lactacyd provides a large variety of forms (e.g., solution, spray) to choose from Lactacyd is very easy to use Lactacyd has a very reasonable price Lactacyd is available at many convenient locations The level of advertising and promotion of Lactacyd is very high Lactacyd fits my lifestyle very well A lot of people I know use Lactacyd Overall, I think I like Lactacyd very much When I want to buy a feminine intimate care product, it is very likely that I will choose Lactacyd Summer's Eve contains very natural and non-toxic ingredients Summer's Eve is very safe to use on feminine intimate parts Summer's Eve is very effective for cleansing & disinfection (odor and irritation) Summer's Eve is very effective in maintaining the appropriate PH level Summer's Eve smells very good Summer's Eve has very good packaging design Summer's Eve has very informative labeling (instructions of use & ingredients) Summer's Eve provides a large variety of forms (e.g., solution, spray) to choose from Summer's Eve is very easy to use Summer's Eve has a very reasonable price Summer's Eve is available at many convenient locations The level of advertising and promotion of Summer's Eve is very high Summer's Eve fits my lifestyle very well A lot of people I know use Summer's Eve Overall, I think I like Summer's Eve very much When I want to buy a feminine intimate care product, it is very likely that I will choose Summer's Eve Sebamed contains very natural and non-toxic ingredients Sebamed is very safe to use on feminine intimate parts Sebamed is very effective for cleansing & disinfection (odor and irritation) Sebamed is very effective in maintaining the appropriate PH level Sebamed has very good packaging design Sebamed has very informative labeling (instructions of use & ingredients) Sebamed provides a large variety of forms (e.g., solution, spray) to choose from Sebamed is very easy to use Sebamed has a very reasonable price Sebamed is available at many convenient locations The level of advertising and promotion of Sebamed is very high Sebamed fits my lifestyle very well A lot of people I know use Sebamed Overall, I think I like Sebamed very much When I want to buy a feminine intimate care product, it is very likely that I will choose Sebamed Carefree contains very natural and non-toxic ingredients Carefree is very safe to use on feminine intimate parts Carefree is very effective for cleansing & disinfection (odor and irritation) Carefree is very effective in maintaining the appropriate PH level Carefree smells very good Carefree has very good packaging design Carefree has very informative labeling (instructions of use & ingredients) Carefree provides a large variety of forms (e.g., solution, spray) to choose from Carefree is very easy to use Carefree has a very reasonable price Carefree is available at many convenient locations The level of advertising and promotion of Carefree is very high Carefree fits my lifestyle very well A lot of people I know use Carefree Overall, I think I like Carefree very much When I want to buy a feminine intimate care product, it is very likely that I will choose Carefree
In this section, we would like to know about your product usage and your personal opinions about feminine intimate care products.
65. Do you use any of the feminine intimate products? 66. Do you use any of the four brands above (Lactacyd, Summer’s Eve, Sebamed, Carefree)? 67. Out of 10 times, how many times do you buy each of the following four brands? 68. Out of 10 times, how many times do you buy feminine intimate care products from each of the following retail outlets? 69. Please allocate 100 points to each of the following characteristics of the feminine intimate care products according to its importance to you: Effectiveness in cleaning Effectiveness in disinfecting
In the last section, we would like to obtain some background information for reference only.
Personal Income Favorite/regularly read newspaper(s) Favorite/regularly read magazine(s) Favorite/regularly watch TV channel(s)/programs |
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