If you feel that your answer is very closely related to one end of the scale (i.e., strongly agree or strongly disagree), you should place your check mark as follows:
strongly agree |_X_|___|___|___|___|___|___| strongly disagree or
If you feel that your response is quite closely related to one end or the other of the scale but not extremely (i.e., agree or disagree), you should place your check as follows:
strongly agree |___|_X_|___|___|___|___|___| strongly disagree or
If you feel that your response seems only slightly related to one end or the other of the scale but not really neutral (i.e., slightly agree or slightly disagree), you should place your check mark as follows:
strongly agree |___|___|_X_|___|___|___|___| strongly disagree or
IMPORTANT: Please make each scale a separate and independent judgment. Work at fairly high speed through this questionnaire. Do not worry or puzzle over individual scales. It is your first impressions about the scales that we want. On the other hand, please do not be careless, because we want your true impressions.
Can you tell me the brands of feminine intimate care products that you know?
Which of the following brands do you know?
Please make each scale a separate and independent judgment. Work at fairly high speed through this questionnaire. Do not worry or puzzle over individual scales. It is your first impressions about the scales that we want. On the other hand, please do not be careless, because we want your true impressions.
Lactacyd contains very natural and non-toxic ingredients
Lactacyd is very safe to use on feminine intimate parts
Lactacyd is very effective for cleansing & disinfection (odor and irritation)
Lactacyd is very effective in maintaining the appropriate PH level
Lactacyd smells very good
Lactacyd has very good packaging design
Lactacyd has very informative labeling (instructions of use & ingredients)
Lactacyd provides a large variety of forms (e.g., solution, spray) to choose from
Lactacyd is very easy to use
Lactacyd has a very reasonable price
Lactacyd is available at many convenient locations
The level of advertising and promotion of Lactacyd is very high
Lactacyd fits my lifestyle very well
A lot of people I know use Lactacyd
Overall, I think I like Lactacyd very much
When I want to buy a feminine intimate care product, it is very likely that I will choose Lactacyd
Summer's Eve contains very natural and non-toxic ingredients
Summer's Eve is very safe to use on feminine intimate parts
Summer's Eve is very effective for cleansing & disinfection (odor and irritation)
Summer's Eve is very effective in maintaining the appropriate PH level
Summer's Eve smells very good
Summer's Eve has very good packaging design
Summer's Eve has very informative labeling (instructions of use & ingredients)
Summer's Eve provides a large variety of forms (e.g., solution, spray) to choose from
Summer's Eve is very easy to use
Summer's Eve has a very reasonable price
Summer's Eve is available at many convenient locations
The level of advertising and promotion of Summer's Eve is very high
Summer's Eve fits my lifestyle very well
A lot of people I know use Summer's Eve
Overall, I think I like Summer's Eve very much
When I want to buy a feminine intimate care product, it is very likely that I will choose Summer's Eve
Sebamed contains very natural and non-toxic ingredients
Sebamed is very safe to use on feminine intimate parts
Sebamed is very effective for cleansing & disinfection (odor and irritation)
Sebamed is very effective in maintaining the appropriate PH level
Sebamed smells very good
Sebamed has very good packaging design
Sebamed has very informative labeling (instructions of use & ingredients)
Sebamed provides a large variety of forms (e.g., solution, spray) to choose from
Sebamed is very easy to use
Sebamed has a very reasonable price
Sebamed is available at many convenient locations
The level of advertising and promotion of Sebamed is very high
Sebamed fits my lifestyle very well
A lot of people I know use Sebamed
Overall, I think I like Sebamed very much
When I want to buy a feminine intimate care product, it is very likely that I will choose Sebamed
Carefree contains very natural and non-toxic ingredients
Carefree is very safe to use on feminine intimate parts
Carefree is very effective for cleansing & disinfection (odor and irritation)
Carefree is very effective in maintaining the appropriate PH level
Carefree smells very good
Carefree has very good packaging design
Carefree has very informative labeling (instructions of use & ingredients)
Carefree provides a large variety of forms (e.g., solution, spray) to choose from
Carefree is very easy to use
Carefree has a very reasonable price
Carefree is available at many convenient locations
The level of advertising and promotion of Carefree is very high
Carefree fits my lifestyle very well
A lot of people I know use Carefree
Overall, I think I like Carefree very much
When I want to buy a feminine intimate care product, it is very likely that I will choose Carefree
In this section, we would like to know about your product usage and your personal opinions about feminine intimate care products.
65. Do you use any of the feminine intimate products?
66. Do you use any of the four brands above (Lactacyd, Summer’s Eve, Sebamed, Carefree)?
67. Out of 10 times, how many times do you buy each of the following four brands?
Ten times
five times
One time
Never
Lactacyd
Summer’s Eve
Sebamed
Carefree
68. Out of 10 times, how many times do you buy feminine intimate care products from each of the following retail outlets?
Ten times
Five times
One time
Never
Watson’s
Mannings
Sasa
Bonjour
Drug stores
Other
69. Please allocate 100 points to each of the following characteristics of the feminine intimate care products according to its importance to you:
Effectiveness in cleaning
Effectiveness in disinfecting
Safety
Reasonable price
Usage convenience
Brand reputation
0
In the last section, we would like to obtain some background information for reference only.
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