Hello:
You are invited to participate in our survey for the Hawaiian Chip Company. It will take approximately 5-10 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact us by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
Have you ever bought Hawaiian Chip Company (HCC) taro or sweet potato chips before? How did you find out about Hawaiian Chip Company chips? For what reasons have you bought Hawaiian Chip Company chips? Who do you buy Hawaiian Chip Company chips for? How often have you purchased Hawaiian Chip Company chips? Did you like the Hawaiian Chip Company chips? What did you like/dislike about them? Did you like the packaging? What did you like/dislike about the packaging? Where (from what stores) do you purchase Hawaiian Chip Company chips? Do you plan to buy Hawaiian Chip Company chips again? Had you heard of the Hawaiian Chip Company before today? Have you tried/tasted Hawaiian Chip Company chips before? Did you like the Hawaiian Chip Company chips? What did you like/dislike about them? Why have you not purchased Hawaiian Chip Company chips yourself? Have you seen Hawaiian Chip Company chips being sold at stores you shop at? Which stores do you shop at? Do you like the Hawaiian Chip Company packaging? What do you like/dislike about the packaging? The Hawaiian Chip Company produces gourmet, all-natural taro and sweet potato chips that are manufactured in Hawaii. They come in a variety of flavors (natural, ranch, garlic, Kilauea Fire, and sugar) and retail at $3.99 - $4.99 for 4.5 oz.
Are there any situations in which you would consider buying Hawaiian Chip Company chips? Which stores do you usually shop at? Do you make a specific effort to buy natural foods? Do you make a specific effort to buy foods made in Hawaii? What age range do you fall into? What is your annual household income level? How many children (under age 18) live in your household? Rank the following chip qualities in the order of their importance to you when buying chips (1 is the highest, 5 is the lowest) freshness uniqueness flavor varieties naturalness Please check all the brands that you have purchased before: |
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