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Marketing Survey

Marketing Survey


Marketing Research Survey
Where do you normally go for an automotive oil change?
How much money do you currently spend on an oil change on average?
How often do you get an oil change on your car?
New service idea: Mobile oil change services.


The concept is to bring quality, professional automotive oil change services to your doorstep! Instead of you spending time at the oil change service or dropping the car off and having to go back for it, you can call to have the service van and mechanic come to you at home or work!

Please answer the following questions about this new service idea:

Overall, what is your reaction to the described service?
What is it that you would like about mobile, on-site oil changes?
What would you like least about on-site oil changes?
Overall, how interested are you in using the mobile oil change service if it were available? Please check one.
Which of the following best describes your need for this service?
Based on the description, what price would you pay for this service?
Assuming the new product is priced comparably to your current oil change service provider, would you say it is a...
Overall, what would be your most important factors in choosing a service? Please check three.
Other than the product itself, which of the following would most influence you when deciding to use this service? Please check three.
Thank you very much for your time and input!

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