KE e-campaign

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The following is a survey regarding the use of websites in political campaigning. It is being carried out by a former KE ‘04 staff member and current Master’s candidate at the London School of Economics and Political Science.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

You will find a series of questions, both open-ended and closed-ended. Please answer them as honestly as possible; there are no right or wrong answers. The survey should take 10-15 minutes to complete. If you have questions at any time about the survey or the procedures, you may contact Jordi Matsumoto by email at the address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

How would you identify yourself?

Democrat

Other

Republican

Independent

Have you previously been employed on a Presidential campaign?

Yes

How many cycles have you worked in (including the Kerry-Edwards Campaign)?

more than 3

How long were you employed with the Kerry Campaign?

Less than 2 months

2 months or more, but less than 4 months (starting after the vice presidential nomination)

4 months or more, but less than 11 months (starting during or after the primaries)

11 months or more (before the primaries)

What department(s) did you work in? If you worked in more than one, please list approximately how many months you spent in each.

What was your position called? (Please provide a descriptive title if you did not have an official title.)

Please briefly describe your overall function in that position:

PLEASE CHOOSE ONLY ONE ANSWER PER QUESTION

	None	Less than 1/4	1/4	More than 1/4 but less than 1/2	1/2	More than 1/2 but less than 3/4	3/4	More than 3/4	All
How much of your work was on web strategy? “Strategy” here refers to planning, coordination, and making top-down decisions.	None	Less than 1/4	1/4	More than 1/4 but less than 1/2	1/2	More than 1/2 but less than 3/4	3/4	More than 3/4	All

How much of your work was on web design? “Design” here refers to html coding, graphics design, and any other front-end design.	None	Less than 1/4	1/4	More than 1/4 but less than 1/2	1/2	More than 1/2 but less than 3/4	3/4	More than 3/4	All

How much of your work was on web functionality (php, asp, etc.)?	None	Less than 1/4	1/4	More than 1/4 but less than 1/2	1/2	More than 1/2 but less than 3/4	3/4	More than 3/4	All

How much of your work was on web communications? “Communications” here refers to writing original copy for mass e-mails, coordinating mass e-mails, responding to inbound e-mail from the website.	None	Less than 1/4	1/4	More than 1/4 but less than 1/2	1/2	More than 1/2 but less than 3/4	3/4	More than 3/4	All

Please describe the work you did in web strategy, if any.

Please describe the work you did in web design, if any.

Please describe the work you did on web functionality, if any.

Please describe the work you did in web communications, if any.

Who were the PRIMARY target audiences for the website?

Who were the PRIMARY target audiences for mass e-mails?

With regards to reaching target audiences, what role, if any, did traditional communication (e.g. phone, snail mail, fax, etc.) play in relation to the website and mass e-mails?

Please rate these considerations in creating and implementing the web strategy:

	very important	important	neither important nor unimportant	unimportant	very unimportant
providing information generally	very important	important	neither important nor unimportant	unimportant	very unimportant

providing information on issues	very important	important	neither important nor unimportant	unimportant	very unimportant

providing information on the campaign platform	very important	important	neither important nor unimportant	unimportant	very unimportant

providing information on events	very important	important	neither important nor unimportant	unimportant	very unimportant

providing information to the press	very important	important	neither important nor unimportant	unimportant	very unimportant

recruiting volunteers	very important	important	neither important nor unimportant	unimportant	very unimportant

raising money	very important	important	neither important nor unimportant	unimportant	very unimportant

persuading undecided voters	very important	important	neither important nor unimportant	unimportant	very unimportant

persuading independent voters	very important	important	neither important nor unimportant	unimportant	very unimportant

persuading republican voters	very important	important	neither important nor unimportant	unimportant	very unimportant

	very important	important	neither important nor unimportant	unimportant	very unimportant
persuading democratic voters	very important	important	neither important nor unimportant	unimportant	very unimportant

persuading democratic voters to become more involved	very important	important	neither important nor unimportant	unimportant	very unimportant

garnering feedback from the public	very important	important	neither important nor unimportant	unimportant	very unimportant

providing collateral materials (GOTV kits, printable signs, etc.)	very important	important	neither important nor unimportant	unimportant	very unimportant

According to you, what were the primary goals of the website as a whole?

Which of these goals, if any, was the campaign successful in accomplishing?

Where could the campaign have improved in terms of using the Internet?

Would you agree to a follow-up survey or phone call? Even if you agree here, you have the option of withdrawing in the future.

Yes

If yes, please provide your e-mail address. An invitation will be sent there to participate in any follow-up.

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