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Vitaminwater

Vitaminwater


Hello,


We would like to invite you to participate in our survey. You will be asked to answer a series of questions about Glaceau's Vitaminwater. Our goal is to assess the perceptions and behaviors of beverage consumers. It will take approximately 5 minutes to complete the questionnaire.


Your participation in this study is completely voluntary, but your opinions are very important to us.


Your survey responses will be stricly confidential. If you have any questions, please email us at [email protected].


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.


Please indicate the extent to which you agree or disagree with the following statements:
Disagree Strongly
Disagree
Disagree Slightly
Neutral
Agree Slightly
Agree
Agree Strongly
I am a health conscious person.
I read nutritional labels when purchasing food and beverages.
I consume organic foods whenever possible.
I am concerned with my general health and well being.
I avoid consuming alcohol.
I avoid smoking cigarettes.
I am in good physical condition.
I exercise frequently.
How many hours a week do you exercise?
Have you heard of Vitaminwater?
How would you rate your familiarity with Vitaminwater?
Have you tried Vitaminwater?
How many times a week do you buy Vitaminwater?
How many times a month do you buy Vitaminwater?
Why do you buy Vitaminwater?(check all that apply)
Where do/did you buy Vitaminwater? (check all that apply)
In which section of a store would you look for Vitaminwater?
On average, when are you most likely to drink Vitaminwater?
In your opinion, what type of beverage is Vitaminwater? (check all that apply)
If Vitaminwater were not available, what would you purchase instead?
Please indicate the extent to which you agree or disagree with the following statements:
Disagree Strongly
Disagree
Disagree Slightly
Neutral
Agree Slightly
Agree
Agree Strongly
I drink Vitaminwater because I enjoy the taste.
I drink Vitaminwater because of its nutritional value.
I drink Vitaminwater because it increases my energy.
I drink Vitaminwater because it increases my mental faculties.
I drink Vitaminwater because it helps me to recover from a hangover.
I drink Vitaminwater because I value the opinions of its celebrity endorsers.
Please rate the similarity of the following beverages to Vitaminwater:
Very Dissimilar
Very Similar
Bottled Water (i.e. Poland Spring)
Juice/Fruit drink
Sports drink (i.e. Gatorade)
Energy drink (i.e. Red Bull)
Please rate the similarity of the following beverages to Vitaminwater in terms of their nutritional value:
Very Dissimilar
Very Similar
Bottled Water (i.e. Poland Spring)
Juice/Fruit drink
Sports drink (i.e. Gatorade)
Energy drink (i.e. Red Bull)
Please rate the similarity of the following beverages to Vitaminwater in terms of thier ability to increase mental faculties:
Very Dissimilar
Very Similar
Bottled Water (i.e. Poland Spring)
Juice/Fruit drink
Sports drink (i.e. Gatorade)
Energy drink (i.e. Red Bull)
Please rate the similarity of the following beverages to Vitaminwater in terms of their ability to increase energy level:
Very Dissimilar
Very Similar
Bottled Water (i.e. Poland Spring)
Juice/Fruit drink
Sports drink (i.e. Gatorade)
Energy drink (i.e. Red Bull)
How important are the following benefits of Vitaminwater to you? Please distribute 100 points between the following benefits based on their level of importance. If one benefit is twice as important as another, give it twice as many points. If a benefit is not important at all, give it 0 points. All points must add up to 100.
Quenches Thirst
Nutritional Value (Vitamins, Minerals, Etc.)
Increases Mental Faculties (Attention, Awareness, Etc.)
Increases Energy Level (Stamina, Strength, Etc.)
Hangover Recovery
0
What is the liklihood that you will purchase Vitaminwater in the next two weeks?
Please indicate your age.
Please indicate your gender.
Please indicate your highest level of education.
Please indicate your annual household income.
Please indicate your race. (check all that apply)
Please indicate your marital status.
Hello,


We would like to invite you to participate in our survey. You will be asked to answer a series of questions about Glaceau's Vitaminwater. Our goal is to assess the perceptions and behaviors of beverage consumers. It will take approximately 5 minutes to complete the questionnaire.


Your participation in this study is completely voluntary, but your opinions are very important to us.


Your survey responses will be stricly confidential. If you have any questions, please email us at [email protected].


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.


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