Please indicate the size of your organisation Please indicate the type of organisation you work at Please indicate the size of your marketing department Do you hire marketing staff regularly (eg. every two years at least)? Have you personally been involved in the recruitment of a marketing graduate? Please respond to the following statements by selecting a response (strongly agree through to strongly disagree) Please rank (from 1 to 7, with 1 as most important and 7 as least important) the skills you believe are most important for graduates from a marketing discipline Communication skills Strategic marketing skills Graphic design skills Budgeting skills Management skills Research skills General business skills Please rank in order of importance from 1 to 5 (where one is most important and 5 is least important) the skills required by all graduates information literacy lifelong learning effective workplace skills ability to work as a team problem solving skills Do you believe that what is taught to marketing students is relevant to your organisation? How does your organisation recruit marketing graduates (select all that apply)? In your opinion, and generally speaking, how do marketing graduates compare to other graduates recruited by your organisation? Do you personally have a marketing degree? If you have a marketing degree, do you believe what you learnt at university is useful to you in your career? |
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