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Survey Templates New Product/Concept Testing Surveys Conjoint Analysis: 1:1 Computing Services

Conjoint Analysis: 1:1 Computing Services

A short survey using choice alternatives from a conjoint analysis study.


We would like to know your preference for a one-stop service for school districts that seek to deliver individualized instruction and services to their diverse student population. For an annual subscription fee per-student, the service provides the following:
- one eLearning device per student
- maintenance, warranty and obsoletion of devices
- 24/7 wireless and mobile connectivity throughout your learning community (in school, at home, and in the community)
- electronic content, security, applications and assessments (aligned to your District standards)
- training and development for educators



Again, we would like your help in identifying your most preferred combination of benefits. There are six possible combinations presented. Please consider each one independently.
OPTION I: If the following option were available NOW, and if you had already decided to move from your present home within the next year, how acceptable is this alternative?

RENT: $1,500 PER MONTH
LOCATION: NORTHWEST PART OF TOWN
SIZE AND BEDROOMS: 850 SQ FEET, 1 BEDROOM
SPECIAL SERVICES: NONE
MEAL SERVICE: 2 PER DAY
How likely would you be to sign a rental agreement in the near future?
OPTION II: What if your circumstances were the same as those mentioned in Option I, but the offer was now described as follows:

RENT: $1,500 PER MONTH
LOCATION: SOUTHWEST PART OF TOWN
SIZE AND BEDROOMS: 650 SQ FEET, 1 BEDROOM
SPECIAL SERVICES: MAINTENANCE SERVICES
MEAL SERVICE: 3 PER DAY

How likely would you be to sign a rental agreement in the near future?
OPTION III: What if your circumstances were the same as those mentioned in Option I, but the offer was now described as follows:

RENT: $750 PER MONTH
LOCATION: SOUTHEAST PART OF TOWN
SIZE AND BEDROOMS: 1000 SQ FEET, 2 BEDROOMS
SPECIAL SERVICES: MEDICAL EMERGENCIES
MEAL SERVICE: NONE
How likely would you be to sign a rental agreement in the near future?
OPTION IV: What if your circumstances were the same as those mentioned in Option I, but the offer was now described as follows:

RENT: $1,250 PER MONTH
LOCATION: NORTHEAST PART OF TOWN
SIZE AND BEDROOMS: 850 SQ FEET, 1 BEDROOM
SPECIAL SERVICES: IN-APARTMENT NURSING
MEAL SERVICE: 1 PER DAY


How likely would you be to sign a rental agreement in the near future?
OPTION V: What if your circumstances were the same as those mentioned in Option I, but the offer was now described as follows:

RENT: $1,000 PER MONTH
LOCATION: DOWNTOWN
SIZE AND BEDROOMS: 1000 SQ FEET, 2 BEDROOMS
SPECIAL SERVICES: SECURITY SERVICES
MEAL SERVICE: 2 PER DAY

OPTION VI: What if your circumstances were the same as those mentioned in Option I, but the offer was now described as follows:

RENT: $750 PER MONTH
LOCATION: DOWNTOWN
SIZE AND BEDROOMS: 650 SQ FEET, 1 BEDROOM
SPECIAL SERVICES: IN-APARTMENT NURSING
MEAL SERVICE: 3 PER DAY


How likely would you be to sign a rental agreement in the near future?