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Survey Templates Surveys IMC Final Project

IMC Final Project

IMC Final Project


***If you have any questions regarding the research study, please e-mail any of the conductors of this survey. The various email addresses are as follows:

Stephanie Ecott : [email protected],
John Kulp : [email protected],
Christina Matheny: [email protected],
Lena McAneney : [email protected] ,
Katie Mikusak : [email protected].

The questions are not meant to embarrass you. Your answers will be kept confidential and will be combined with others and used only for research purposes. It is important that you answer every item. Please respond to every item honestly and accurately.
I would prefer to hear promotional messages for airlines in the:
Strongly Disagree
Neutral
Strongly Agree
Morning
Afternoon
Early Evening
Evening
I would prefer to hear promotional messages for airlines:
Strongly Disagree
Neutral
Strongly Agree
At home
In transit
At work
At a public establishment
I would prefer to receive promotional messages for airlines by:
Strongly Disagree
Neutral
Strongly Agree
Direct Mail
Phone
E-mail
Personal contact
Television
Word of mouth
Radio
Internet
Print Ads
My airline purchasing decision is likely to be influenced by promotional incentives involving:
Strongly Disagree
Neutral
Strongly Agree
Price of ticket
Frequent Flier Points
Direct Flights
Hotel and/or car package
Meals/snacks/drinks
Upgrades
Movies/Radio
Fees
Coupons
When purchasing through an airline I am influenced by:
Strongly Disagree
Neutral
Strongly Agree
Safety
Space
Price
Flight duration
Food quality
Lost luggage probability
Flights arriving on time
The following feature is important to me when choosing an airline:
Strongly Disagree
Neutral
Strongly Agree
Customer serivice
Price of ticket
Airline name
Entertainment
Advanced Technology Onboard
Airline Security
If you bubbled “Neutral” or greater for “Airline name” please complete the following questions, if not please proceed to the demographic questions:
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My preference to fly with this particular Airline:
Strongly Disagree
Neutral
Strongly Agree
Southwest Airlines
Delta Airlines
Continental Airlines
United Airlines
American Airlines
Jet Blue Airways
US Airways


Please write your answers to the previous demographic questions in the boxes listed below using the answers provided by the above image.
Thank you.
Sex
Age
Ethnic Group
Highest Level Education
Household Income
Occupation of Head of household
Group your family belongs to

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