The following survey explores advertising education. It should take no more than 10 minutes to complete, and participation is voluntary. Your responses will be kept confidential. Thank you for your participation. Please rank the following skills according to their importance to a career in advertising, with 1 being the most important and 7 being the least important:
Time management Presentation & public speaking skills Ability to work with others Interpersonal communication Advertising-specific skills (writing a creative brief, etc.) Computer & software proficiency What is one skill that you believe all future advertising professions will need to possess? Please read the following statements and select the number on the scale that best corresponds to your agreement with the statement: If you were to recommend a school to a current high school student interested in studying advertising, what school would you recommend? If you had the opportunity to take one class that would be beneficial to your current job, what class would you take? Please select only one response. Using three adjectives, describe the perfect entry-level advertising professional: What is the single most important skill for a future advertising professional to possess? In your opinion, what are the top 5 undergraduate advertising programs in the United States? What is the highest level of education you’ve completed? Do you have a degree in advertising or one with an advertising focus? How long have you worked in the advertising field, either as a practicing professional or as an advertising instructor/professor? What is your current job title? Who is your current employer? |
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