EFFECTIVENESS OF BLOG AS A COMMUNICATION TOOL IN THE CORPORATE SECTOR
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Survey for an Academic Purpose ..... kindly fill the Questionnaire
1. Please specify your gender 2. Which age group do you belong to?
3.The company you work for and location
4.Job role you perform at your company 5. For what does your organization provide blog (please check all that apply)
6. Who are the target audience for your blog (please check all that apply)
7.How long has your company blog been up?
a)0-3 months b)4-6 months c)7-12 months d)More than a year
8.Why did your company establish the blog?
a) To satisfy a specific need
b) Felt company needed to participate in this medium
9.Please choose the kind of weblog you participate in.=red> (please check all that apply)
10.Why do you blog for your company? (please
check all that apply)
11.How well is Intranet blogging supported in your firm?
12.Rate your corporate blog-the following parameters
13.How do you communicate with other colleagues in different locations?
14.Is it true that employees/colleagues are more willing to share knowledge than before by use of blog 15.What can you do with a blog that you could not/
cannot do with other communication tools?
16.What is the content on your internet blog that makes the blog a success?
17.How does your blog contribute to your companies communication strategy ?
18.Have you achieved your original communication goals using blogs 19.How do you rate the importance of your Intranet blog as a tool for
Interpersonal communication?
(Create them in the
following scale :1=Not at all important- 5=Extremely important)
20.How do you rate the
importance of your Intranet blog as a tool for improving employee productivity
(Create them in the following scale :1=Not at all
important- 5=Extremely important)
21.Do you find blogs more effective than other communication tools.
22.Rank the following communication media on the basis of their effectiveness Written message Instant Messaging 23.How do you rate the importance of your
corporate blog as a tool for customer and audience communication?
color=red>(Create them in the following scale :1=Not at all important-
5=Extremely important)
24.Compare to today how important do you think blog will be by 2008/2009/5 years. 25.Does your company monitor blog conversation to determine what is being said ?
26.Were there any unexpected communication or learning consequence as a result of publishing your blog 27.How often do you add a blog post ?
28.How do you inform yourself of news on blog-pages?
29.Is there a shortcoming to your company blog. 30.To conclude how will you rate the communication practice using blog in your company.
THANK YOU FOR YOUR PARTICIPATION
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