Online Stock Trading Survey
This survey is related to your experience in online stock trading. For each statement, please show the extent to which your experience has the feature described in the statement.
The questionnaire should take no longer than 10 minutes to complete. All survey responses are voluntary and ANONYMOUS.
Click "Next" to get started with the survey. If you'd like to leave the survey at any time, just click "Exit this survey". Your answers will be saved.
Copyright @ 2007.
(Duration: 5-10 minutes)
Each of the following questions will be displayed:
- Multiple Choice Question Formats
- or Matrix Questions (Semantic Differential, Likert Scale)
Approximately how many online trades did you make last year (2006) ? With which company do you have your PRIMARY online trading account? * With which companies do you have your SECONDARY online trading accounts?
The next series of questions is primarily for classification purposes and will help us properly analyze responses to this survey. We never disclose the identity of any individual. Your answers will always be kept strictly confidential. We only report results for groups of people, not for individuals.
When it comes to your overall (both online and offline) investing and investment planning, which approach do you prefer the most? What is your education level? Please select your gender How long have you been trading online? Which income category best described your total 2006 household income?
The next series of questions are related to physical and relational contexts in your primary trading account site. We never disclose the identity of any individual. Your answers will always be kept strictly confidential. We only report results for groups of people, not for individuals.
When using your PRIMARY account site, have you called or otherwise communicated with a service representative from the organization sponsoring the site (e.g. online chat, email, webmail)?
How do you like the service provided by the representative of your PRIMARY account site? (Please rate the degree to which you agree or disagree with the following statements)
In terms of trading on your PRIMARY account site, please rate the degree to which you agree or disagree with the following statements
In terms of the performance of your PRIMARY account site, please rate the degree to which you agree or disagree with the following statements.
In terms of the information provided by your PRIMARY account site, please rate the degree to which you agree or disagree with the following statements.
How would you rate the product offerings on your PRIMARY account site? Please rate the degree to which you agree or disagree with the following statements
How would you rate the commissions and fees charged by your PRIMARY account site? Please rate the degree to which you agree or disagree with the following statements.
How would you rate the account service on your PRIMARY account site? Please rate the degree to which you agree or disagree with the following statements.
The next series of questions help us understand your trading experience on your primary account site. We never disclose the identity of any individual. Your answers will always be kept strictly confidential. We only report results for groups of people, not for individuals.
Please rate the degree to which you agree or disagree with the following statements concerning the challenges in trading on your PRIMARY account site.
Please rate the degree to which you agree or disagree with the following statements on your skill level at trading on your PRIMARY account site.
Please rate the degree to which you agree or disagree with the following statements on your interaction with your PRIMARY account site.
Please rate the degree to which you agree or disagree with the following statements on your control over the trading process on your PRIMARY account site.
* Please rate the degree to which you agree or disagree with the following statements on your attention while trading on the site.
Are you satisfied with the online stock trading service provided by your PRIMARY account site? Please rate the degree to which you agree or disagree with the following statements.
Will you be a loyal customer to your PRIMARY accounr site? Please rate the degree to which you agree or disagree with the following statements.
The word "flow" is used to describe a state of mind sometimes experienced by people who are deeply involved in some activity. One example of flow is the case where a professional athlete is playing exceptionally well and achieves a state of mind where nothing else matters but the game; he or she is completely and totally immersed in it. The experience is not exclusive to athletics: Many people report this state of mind when playing games, engaging in hobbies, or working.
Activities that lead to flow completely captivate a person for some period of time. When one is in flow, time may seem to stand still, and nothing else seems to matter. Flow may not last for a long time on any particular occasion, but it may come and go over time. Flow has been described as an intrinsically enjoyable experience.
Thinking about your own use of the trading service on your primary site:
Thank you for your answers so far. We hope that you found the exercise interesting and insightful. You are almost done.
This section contains various questions related to your views/opinions related to technology. Your answers to this section will conclude this survey.
Using the scale below, how much do you agree or disagree with the following statements?
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