Survey Templates Surveys 3G Readiness Survey

3G Readiness Survey

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Dear Respondent,

You are invited to participate in this survey which aims to obtain an understanding of current mobile phone users in Malaysia especially on their readiness of adapting to 3G. It will take approximately 4 to 6 minutes to complete the questionnaire.

Your survey response will be strictly confidential and data from this research will be reported only in the aggregate. This study is entirely for academic purposes and your responses to the questions will only be used for the purpose of this study.

Thank you very much for your time and support. Please start with the survey now by clicking on the Next button below.

Q1. Do you own a mobile phone?

Yes

Mobile Phone Market Dynamics

Q2. How likely would you say you will buy another mobile phone in the next 12/24 months?

	Very Likely	Quite Likely	Not Sure	Quite Unlikely	Very Unlikely
a. Next 12 months	Very Likely	Quite Likely	Not Sure	Quite Unlikely	Very Unlikely

b. Next 24 months	Very Likely	Quite Likely	Not Sure	Quite Unlikely	Very Unlikely

Q3. How long ago the current mobile phone was purchased?

Past 3 months

Past 4-6 months

Past 7-12 months

1-2 years ago

More than 2 years

Can’t recall

Q4. How much did you pay for the mobile phone?

Less than RM 500

RM 500 – RM 999

RM 1,000 – RM 1,499

RM 1,500 – RM 2,000

Above RM 2,000

Can’t recall

Q5. If you were to buy another mobile phone, what are the reasons for this purchase? (You can select more than one)

Upgrade of current phone (e.g. integrated camera, color display)

Better performance (e.g. longer talk time, better reception)

Image (e.g. latest version, more popular)

Change design of phone (e.g. small in size, attractive)

Better technology capability (e.g. MMS, PDA, GPRS, 3G, HSDPA)

Other

Q6. Are you using pre-paid or post-paid subscription?

Pre-paid

Post-paid

Q7. Which network service provider you are currently subscribing to?

Maxis (012 / 017)

Celcom (013 / 019)

DiGi (016)

Q8. How long have you been subscribing to the current network service provider?

Past 3 months

Past 4-6 months

Past 7-12 months

1-2 years ago

More than 2 years

Can’t recall

Q9. What is your mobile phone monthly expenditure?

Less than RM 50

RM 50 – RM 100

RM 101 – RM 150

RM 151 – RM 200

Above RM 200

Q10. Which of the following services do you currently use with your mobile phone? (You can select more than one)

SMS

Downloading ringtones

Downloading pictures/logos

Make international calls

Text alert messaging

Downloading java games

Emails

WAP sites

MMS

International roaming

Internet

None (Only domestic calls)

Attractiveness of 3G services

Q11. Have you heard of the third generation technology or 3G?

Yes

Q12. What do you understand about 3G? (You can select more than one)

Don’t know

Video phone

Advance technology

Broadband speed

Internet roaming

Internet

Others

Q13. If you understand about 3G, what it will be? (You can select more than one)

It will be more fun and entertaining if I have 3G services

GPRS is good enough to run the applications I need

3G is only good for entertainment applications

3G services is for everybody

Using 3G will make my work more efficient

Surfing the internet via mobile phone is not practical

3G is equivalent to broadband internet

I will subscribe to 3G if it is reliable and affordable

I don't think my service provider have 3G

3G services is for young and trendy people

Using 3G services will increase my phone charges a lot

It will be very expensive to use 3G services

3G services will benefit internet user like me

3G services is for business people on the move

3G Concept

3G mobile phone allows users to access a range of services from wherever they are – at home, at work or on the move.

For example, the following services can be done through your mobile phone with 3G technology:

» taking and sending pictures

» watching TV and video

» playing online games

» able to see live pictures of the person you are speaking to over the phone (video conference or video telephony)

» downloads at a very fast rate

» browse the internet at broadband speed

Q14. How much do you like to use above services with your mobile phone?

Very Likely

Quite Likely

Not Sure

Quite Unlikely

Very Unlikely

Q15. I would like you to rate the importance of the issues below:

3G Handset

	Very Important	Fairly Important	Neutral	Not So Important	Not at All Important
a. Long battery life	Very Important	Fairly Important	Neutral	Not So Important	Not at All Important

b. Reasonable handset pricing	Very Important	Fairly Important	Neutral	Not So Important	Not at All Important

c. Large/external memory	Very Important	Fairly Important	Neutral	Not So Important	Not at All Important

d. User friendly menu	Very Important	Fairly Important	Neutral	Not So Important	Not at All Important

e. Crystal clear display	Very Important	Fairly Important	Neutral	Not So Important	Not at All Important

3G Services

	Very Important	Fairly Important	Neutral	Not So Important	Not at All Important
a. Fast connectivity at all times	Very Important	Fairly Important	Neutral	Not So Important	Not at All Important

b. Reliable network service provider	Very Important	Fairly Important	Neutral	Not So Important	Not at All Important

c. Affordable 3G services	Very Important	Fairly Important	Neutral	Not So Important	Not at All Important

d. Reliable downloading	Very Important	Fairly Important	Neutral	Not So Important	Not at All Important

e. Various price plan	Very Important	Fairly Important	Neutral	Not So Important	Not at All Important

Q16. Please tell me to what extent would you be interested in accessing these services using your phone?

	Very Interested	Quite Interested	Neutral	Not Interested	Very Not Interested
a. Location services	Very Interested	Quite Interested	Neutral	Not Interested	Very Not Interested

b. High speed internet	Very Interested	Quite Interested	Neutral	Not Interested	Very Not Interested

c. Email accessing	Very Interested	Quite Interested	Neutral	Not Interested	Very Not Interested

d. Obtain information	Very Interested	Quite Interested	Neutral	Not Interested	Very Not Interested

e. File transfer	Very Interested	Quite Interested	Neutral	Not Interested	Very Not Interested

f. Video conferencing	Very Interested	Quite Interested	Neutral	Not Interested	Very Not Interested

g. Downloading mp3	Very Interested	Quite Interested	Neutral	Not Interested	Very Not Interested

h. Instant messaging	Very Interested	Quite Interested	Neutral	Not Interested	Very Not Interested

i. Time sensitive information	Very Interested	Quite Interested	Neutral	Not Interested	Very Not Interested

j. Watching TV/ASTRO	Very Interested	Quite Interested	Neutral	Not Interested	Very Not Interested

	Very Interested	Quite Interested	Neutral	Not Interested	Very Not Interested
k. Mobile shopping	Very Interested	Quite Interested	Neutral	Not Interested	Very Not Interested

Q17. How likely would you subscribe to these services?

	Very likely	Quite Likely	Not Sure	Quite Unlikely	Very Unlikely
a. Next 6 months	Very likely	Quite Likely	Not Sure	Quite Unlikely	Very Unlikely

b. Next 12 months	Very likely	Quite Likely	Not Sure	Quite Unlikely	Very Unlikely

Q18. If you have no intention for having 3G services, why? (You can select more than one)

Perceived to be expensive/Can’t afford it

Doesn’t trust new service works well at initial stage

Only suitable for the young generation

Need to look at others’ recommendations

Waiting for the price to drop/reduce

No need for those services

Too advance/complicated for me

Not interested

Not so important in my life

Waiting for others to use first

No income yet (student)

Q19. What is the most you would be prepared to spent per month to subscribe to 3G services?

RM 30 – RM 50

RM 51 – RM 70

RM 71 – RM 90

RM 91 – RM 110

Above RM 111

Q20. What is the most you would be prepared to pay for a 3G mobile phone?

RM 1,000 – RM 1,200

RM 1,201 – RM 1,400

RM 1,401 – RM 1,600

RM 1,601 – RM 1,800

Above RM 1,801

Q21. What is the payment structure do you prefer in using 3G services?

Pay per usage

Flat fee with unlimited usage

Q22. Which network are capable in offering 3G services? (You can select more than one)

Maxis (012 / 017)

Celcom (013 / 019)

DiGi (016)

MiTV

Time dotCom

Don’t Know

Q23. Which network can offer the most competitive 3G services?

Maxis (012 / 017)

Celcom (013 / 019)

DiGi (016)

MiTV

Time dotCom

Don’t Know

Demographic Background (For classifying purposes)

Q24. What is your gender?

Male

Female

Q25. What is your race?

Malay

Chinese

India

Others

Q26. What is your age as of 2007?

Below 20

21 – 30

31 – 40

Above 41

Q27. What is your highest educational background?

No formal education

Primary School

Secondary School

Certificate/Diploma

Degree

Master or higher

Q28. What is your occupation?

Student

Academic

Professional

Manager

Executive

Technician

Self-employed

Unemployed

Housewife

Retiree

Q29. What is your average monthly income?

Less than RM 3,000

RM 3,001 and above

Not applicable (e.g. student)

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