Thank your for taking your time to participate this short survey for my MSc Management research paper.
This survey will take you approximately 5 minutes to complete.
Please rank the following media according to the frequency that you use in your daily life
(Put number 5 to 1 in the boxes, 5 = most frequent)
How often do you pay any attention to TV commercials?
How often do you pay any attention to radio commercial?
How often do you pay any attention to the advertisement on newspapers/magazines?
Do you use devices such as pop-up blocker or email spam filter?
Please consider the last time you purchased a product/service that was new for you. What was the main reason for you to purchase that particular product/service?
(You can select more than one option)
Question 7
Please rank the persuasiveness/influence of the following types of advertisement when you have to purchase a product/service.
Please briefly state the reason for you to read blog/s
From your experience, have you ever purchase a product or service because a review or recommendation on a blog/s?
Question 11
When you have to make an important purchase, (for example when you buy something expensive or important to you) which type of the following source would you rely on?
(Please rank likeability of each source)
Would you believe that information acquire from blogs is more trustworthy than the information from the mainstream media such as TV, newspapers and magazines?
Please select your age group
Please select you education level
What is the best description of your occupation?
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