Survey Templates Surveys QuestionPro Feature Survey (A) - COPIED [bmldbirgi

QuestionPro Feature Survey (A) - COPIED [bmldbirgi

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My name is Joseph Hsieh and I am a graduate student in the Academy of Art University. My MFA project is creating merchandise that is appropriate for museums stores. I am doing a market research study as part of my MFA project to determine the shopping behavior of my target customer. You are being asked to participate in this research study because your age and location are similar with my target customers. If you agree to be in this study, you will send it back to my email address.

It is possible that some of the questions on the survey may make you feel uncomfortable, but you are free to decline to answer any questions you do not wish to answer, or to stop participation at any time. Although you will not be asked to put your name on the survey, I will know that you were asked to participate in the research because I sent you this letter and survey. Participation in research may mean a loss of confidentiality. Study records will be kept as confidential as is possible. No individual identities will be used in any reports or publications resulting from the study.

While there will be no direct benefit to you from participating in this study, the anticipated benefit of this study is a better understanding of the museum store market and visitor’s shopping behavior. There will be no costs to you as a result of taking part in this study, nor will you be reimbursed for your participation in this study.

If you have questions about the research, you may contact Joseph Hsieh. PARTICIPATION IN RESEARCH IS VOLUNTARY. You are free to decline to be in this study, or to withdraw from it at any point.

Thank you for your attention. If you agree to participate, please complete the attached survey and return it to me in the enclosed pre-addressed, pre-stamped envelope.

Sincerely,

Joseph Hsieh
Graduate Student
Academy of Art University

What is your age?

0-15

16-25

26-35

36-45

46-55

56-65

66 above

Where do you live?

City

Suburban

Rural

Other

Describe the degree to which these statements apply

	Strongly agree	Agree	Neutral	Disagree	Strongly disagree	Not applicable
I love to shop when I travel abroad	Strongly agree	Agree	Neutral	Disagree	Strongly disagree	Not applicable

In my social circle, I'm the go-to person for information on the latest hot-spots	Strongly agree	Agree	Neutral	Disagree	Strongly disagree	Not applicable

I prefer a small dinner party with a group of friends to a wild night on the town	Strongly agree	Agree	Neutral	Disagree	Strongly disagree	Not applicable

How many times per year do you travel abroad?

Once

Twice

Three times

More than three times

Not applicable

What would you be interested in visiting when you are new to a city? (check all that apply)

Shopping districts

Museums

Traditional attractions

Other

When you are in a museum, what is your must-see place? (check all that apply)

Permanent Collection

Temporary Exhibition

Museum gift shop

Museum Café

Education Center

Other

When I visit a museum in a foreign city, I will make a purchase in their gift shop.

If you are traveling and make a purchase in a museum shop, you would spend ____

$10-$30

$30-$50

$50-$100

$100-200

$200 above

I usually buy something at local museum store.

On average, how much do you usually spend in a local museum store?

$10-$30

$30-$50

$50-$100

$100-200

$200 above

What would you buy from a museum store? (check all that apply)

Fashion & Accessories

Books & Media

Home Accessories

Posters and Prints

Office & Stationery

Jewelry & Watches

Other

I would purchase this merchandise because _______ (check all that apply)

Function

Excellent Appearance

Reasonable Price

Well-known Designer

Keeping lasting memory of the visit

Gift for family and friends

Souvenirs

Other

For whom do you make these purchases mostly?

Myself

Souvenirs for family and friends

Birthday gift

Other

How much are you willing to spend for a tee shirt in a museum store?

$10-$30

$30-$50

$50-$100

$100 above

How much are you willing to spend for a sport shirt in a museum store?

$10-$30

$30-$50

$50-$100

$100 above

What influences you the most when buying clothes in a museum store?

	Very important	Important	Neutral	Not important	Very umimportant	Not applicable
Price	Very important	Important	Neutral	Not important	Very umimportant	Not applicable

Color	Very important	Important	Neutral	Not important	Very umimportant	Not applicable

Style	Very important	Important	Neutral	Not important	Very umimportant	Not applicable

Fit	Very important	Important	Neutral	Not important	Very umimportant	Not applicable

Graphic	Very important	Important	Neutral	Not important	Very umimportant	Not applicable

Country of origin	Very important	Important	Neutral	Not important	Very umimportant	Not applicable

What kind of graphic depicted on the apparel appeals you?

	Very important	Important	Neutral	Not important	Very umimportant	Not applicable
Artwork image	Very important	Important	Neutral	Not important	Very umimportant	Not applicable

Museum name or logo	Very important	Important	Neutral	Not important	Very umimportant	Not applicable

When it comes to artwork graphic apparel, I would like to buy

　　Identical image　　　　　Reinterpreted design

Identical image with the artwork

Reinterpreted design with quality details

Both

I don't care

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