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Survey Templates Surveys MKTG 553

MKTG 553

MKTG 553


Hello:

You are invited to participate in our survey to help with our group project for our Marketing 553 MBA course at Santa Clara University. In this survey, people will be asked questions about the Sports Apparel Market. It will take approximately five minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point or skip any question.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Reto Waeffler by email at the email address specified below.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.


What sports do you participate in?
What is your preferred sports apparel brand?
What type of sports apparel do you buy?
How often do you buy sports apparel?
How much money do you spend on sports apparel per year (in $)?
What was the price of the most expensive item of sports apparel that you ever purchased (in $)? (excluding equipment such as bicycles etc, apparel only)
What was it?
What is/are your preferred color(s) of sports apparel?
 
Price
Durability
Functionality
Brand Name
Style and Color
Comfort

Specialty Stores (e.g. local running store)
Big retail stores (e.g. Big5, REI, etc)
Brand Concept Stores (e.g. Niketown)
Outlets (e.g. Nike Outlet)
www online
Catalogue direct mail
at events
Other
Where do you buy sportswear? (multiple answers possible)
Age range
Gender
Income range
Your level of expertise
Have you ever heard of the brand Skinfit?
Your name (optional)
Your Email (optional)
Comments / Suggestions?

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