As McGill students pursuing a Bachelor of Commerce in Marketing, we are currently working on a marketing research project. This questionnaire will greatly help us to support our assumptions, and to verify solutions to the problem we are addressing. We are interested in knowing more about your interests and perceptions as a consumer. We would greatly appreciate if you could fill out this survey, as it will definitely facilitate the conduction of our research. The results of this questionnaire will remain confidential and anonymity is ensured, as it is not asking your name. Please answer all questions to the best of your knowledge and read carefully all the questions to ensure you are answering correctly. Filling out the questionnaire should not take longer than 10 to 15 minutes, so thank you very much for your time, it is greatly appreciated. Please start with the survey now by clicking on the Continue button below.
Which categories describe you? (Check all that apply) Where do you get your information about doughnut/coffee shops? (Check all that apply) How much do you usually spend in a coffee/doughnut shop per visit? 6.I believe Dunkin' Donuts has these qualities: 7.I believe Tim Hortons has these qualities: 8.Who/what is likely to influence you to shop at a doughnut/coffee shop? 9.Please assess these benefits when shopping at a doughnut/coffee shop:
1=least important 5=most important 10.Please assess these factors when shopping at a doughnut/coffee shop?
1=least important 5=most important 11.Rate how strongly the following attributes are associated with the Dunkin' Donuts logo:
1=strong 5=weak 12.Rate how strongly the following attributes are associated with the Tim Hortons logo:
1=strong 5=weak Are you aware of the current advertising campaign for Dunkin' Donuts? If no, go to question 15. What influenced you about the campaign?(Check all that apply) Are you aware of the current advertising campaign for Tim Hortons? If no, go to question 17. What influenced you about the campaign? (Check all that apply) 17.Please evaluate these possible changes to Dunkin' Donuts:
1=least important 5=most important What is you overall perception of Couche-Tard convenience store (Mac's in Ontario)? How many times a week do you go to a convenience store? How many times a week do you go to Couche-Tard (Mac's in Ontario) convenience store? Are you aware that Couche-Tard Inc. has recently purchased the Dunkin' Donuts master franchisee licensing rights in Quebec? Do you agree that combining Couche-Tard convenience stores and Dunkin' Donuts locations is a good idea? 23.Do you agree with the following characteristics of Couche-Tard? What is your personal income level? How many children do you have? I prefer this coffee/doughnut shop: |
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