Are you between the age of 18 to 30? Do you purchase flowers at least once a year? Is there a person who works for the following industries among your family members?
Florist shop, On-line Floral RetailerHow many times per year do you shop online? Could you indicate how many times per year you shop online? Which of the following reasons cause you to shop online? (Check all that apply) When you shop online, for whom do you shop? (Check all that apply) When you shop for someone else online, what do you usually purchase? (Check all that apply) How many times per year do you buy flowers? Could you indicate how many times per year do you buy flowers? Where do yo buy flowers most often? 14.In deciding to buy from the flower source mentioned in the proceeding question, how influential is each of following attributes? Among the attributes above, which one is the most important in selecting a flower source? Do you buy flowers online? When you purchase flowers online, for whom are you usually buying? When you buy flowers online, how much do you generally spend per purchase including shipping? Could you indicate how much you usually spend per floral purchase including shipping? What type of floral products have you most often purchased online? How were those floral products packaged? Please list all web sites that you have purchased flowers on during the last 1 year? 24.In deciding to buy from a particular floral web site, how influential is each of following attributes? Were you satisfied with your most recent online floral purchase? Why were you dissatisfied with your online purchase? (Check all that apply) When you buy flowers online as a gift, have you ever bought additional products as an add-on? Which one(s) was your add-on gift? (Check all that apply) Which of the following additional services from an online floral retailer would interest you? (Check all that apply) Which of the following promotions from an online floral retailer would interest you? (Check all that apply) What type of communication would you like to receive from an online floral retailer? (Check all that apply) How much would you pay for this product? How much would you pay for this product? How much would you pay for this product? Would you pay $28.99 (without shipping) for one dozen roses online? If you would not pay $28.99, what do you consider to be an appropriate price for one dozen roses (without shipping)? 40.How strongly do you agree with each of the attributes regarding the name "1-800-The-Rose.com"? Other attributes not mentioned (Please specify): 42.How strongly do you agree with each of the attributes regarding the logo below?
Other attributes not mentioned (Please specify): Would you be interested in "1-800-The-Rose.com" that sells solely roses (one dozen) at $28.99 (plus shipping & handling)? Please explain why you are not interested in "1-800-The-Rose.com". (Check all that apply) |
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