How often do you have a drink of vodka or a drink made with vodka? What is the first vodka brand that comes to your mind? From the following list, please check your THREE favorite vodka brands AT A BAR. If your preference is not in the list, please check "Other" and type in your preference. From the following list, please check your THREE favorite vodka brands AT HOME. If your preference is not in the list, please check "Other" and type in your preference. Typically, how do you drink your vodka? Check only one that applies. I order ... if I have a martini. I order ... if I have a cosmo. I order ... if I drink vodka straight up. I order ... in a mixed drink. Have you tried ABSOLUT Vodka? If yes, please tell us your opinion of ABSOLUT Vodka. Do you perceive ABSOLUT as a premium brand? (Select one only) Premium is defined as a liquor that has a higher proof, better taste and retails at a higher price than other brands. How much are you willing to pay for a premium vodka drink in a bar? Would you try a new premium vodka made by ABSOLUT Vodka? (Select one only) If no, why? (Select one only) If yes, what attributes would a new premium vodka by ABSOLUT need to have for it to become your premium brand? (Select one only) Would you be more likely to try a new premium vodka by ABSOLUT if it used a different name? Have you tasted a ready-to-drink beverage such as Smirnoff Ice? (A ready-to-drink beverage contains no vodka and is a malt drink) From the following list, please check your THREE favorite ready-to-drink brands. If your preference is not in the list, please check "Other" and type in your preference. Rank from 1 to 5, the preferred setting that you drink, or have drunk, a ready-to-drink beverage, with "1" being the most preferred. At a bar On vacation When drinking alone Would you like to see a new ready-to-drink beverage? Would you try a ready-to-drink beverage from ABSOLUT? Have you tried flavored vodkas? What are your favorite flavored vodkas by brand and flavor? Please write in. Do you know if ABSOLUT has flavored vodkas? What is your income range? What is your marital status? |
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