Survey Templates Surveys University of Florida,public relations and marketi

University of Florida,public relations and marketi

PR and Branding

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Do you accept and wish to continue with the survey?

Yes

2.In what department do you work?

Communication Department

Marketing Department

Public Relations Department

Media Department

Other

3.What is the size of your department?

1-3 people

4-6 people

7-9 people

more than 10 people

4.To what degree of importance do you consider the role of the following areas in developing brand credibility?

	Very Important	Important	Somewhat Important	Not Important
Public Relations	Very Important	Important	Somewhat Important	Not Important

Advertising	Very Important	Important	Somewhat Important	Not Important

Sales Promotion	Very Important	Important	Somewhat Important	Not Important

New Media (e.g.Internet)	Very Important	Important	Somewhat Important	Not Important

5.To what degree of importance do you consider the role of the following areas in order to garner third-party endorsement?

	Very Important	Important	Somewhat Important	Not Important
Public Relations	Very Important	Important	Somewhat Important	Not Important

Advertising	Very Important	Important	Somewhat Important	Not Important

Sales Promotion	Very Important	Important	Somewhat Important	Not Important

New Media (e.g.Internet)	Very Important	Important	Somewhat Important	Not Important

6.To what degree of importance do you consider the role of the following areas in developing the brand image?

	Very Important	Important	Somewhat Important	Not Important
Public Relations	Very Important	Important	Somewhat Important	Not Important

Advertising	Very Important	Important	Somewhat Important	Not Important

Sales Promotion	Very Important	Important	Somewhat Important	Not Important

New Media (e.g.Internet)	Very Important	Important	Somewhat Important	Not Important

7.To what degree of importance do you consider the role of the following areas when targeting editorial context (written information to be published)?

	Very Important	Important	Somewhat Important	Not Important
Public Relations	Very Important	Important	Somewhat Important	Not Important

Advertising	Very Important	Important	Somewhat Important	Not Important

Sales Promotion	Very Important	Important	Somewhat Important	Not Important

New Media (e.g.Internet)	Very Important	Important	Somewhat Important	Not Important

8.To what degree of importance do you consider the role of the following areas for creating brand equity (value of the brand in the market)?

	Very Important	Important	Somewhat Important	Not Important
Public Relations	Very Important	Important	Somewhat Important	Not Important

Advertising	Very Important	Important	Somewhat Important	Not Important

Sales Promotion	Very Important	Important	Somewhat Important	Not Important

New Media (e.g.Internet)	Very Important	Important	Somewhat Important	Not Important

9.To what degree of importance do you consider the role of the following areas in branding (creat characteristics in certain product or service to distinguish from competition)?

	Very Important	Important	Somewhat Important	Not Important
Public Relations	Very Important	Important	Somewhat Important	Not Important

Advertising	Very Important	Important	Somewhat Important	Not Important

Sales Promotion	Very Important	Important	Somewhat Important	Not Important

New Media (e.g.Internet)	Very Important	Important	Somewhat Important	Not Important

10.To what degree of importance do you consider the role of the following areas to increase sales?

	Very Important	Important	Somewhat Important	Not Important
Public Relations	Very Important	Important	Somewhat Important	Not Important

Advertising	Very Important	Important	Somewhat Important	Not Important

Sales Promotion	Very Important	Important	Somewhat Important	Not Important

New Media (e.g.Internet)	Very Important	Important	Somewhat Important	Not Important

11.In what marketing objectives do you think is public relations is more used? (MARK ALL THAT APPLY)

Increase sales

Improve brand image

Increase awareness

Improve brand loyalty

Other

12.To what degree of importance do you consider the role of the following areas when targeting a niche market (audience considered unique)?

	Very Important	Important	Somewhat Important	Not Important
Public Relations	Very Important	Important	Somewhat Important	Not Important

Advertising	Very Important	Important	Somewhat Important	Not Important

Sales Promotion	Very Important	Important	Somewhat Important	Not Important

New Media (e.g.Internet)	Very Important	Important	Somewhat Important	Not Important

13.Do you think brand managers would consider Public Relations, when: (MARK ALL THAT APPLY)

Editorial context is important

Credibility is required

Traditional media is impractical

Third party endorsement is needed

Target audience is unique (niche)

Brand managers need to deliver impact on sales

Building brand image

Emphasize product benefits is needed

Emphasize brand loyalty is needed

Emphasize organization's core values is needed

None of the above

Other

14.Does Public Relations works better than other marketing disciplines, when: (MARK ALL THAT APPLY)

Editorial context is important

Credibility is required

Traditional media is impractical

Third party endorsement is needed

Target audience is unique (niche)

Brand managers need to deliver impact on sales

Building brand image

Emphasize product benefits is needed

Emphasize brand loyalty is needed

Emphasize organization's core values is needed

None of the above

Other

15.To what degree of importance do you consider the role of the following areas when the company is in the early stage of launching a new brand?

	Very Important	Important	Somewhat Important	Not Important
Public Relations	Very Important	Important	Somewhat Important	Not Important

Advertising	Very Important	Important	Somewhat Important	Not Important

Sales Promotion	Very Important	Important	Somewhat Important	Not Important

New Media (e.g.Internet)	Very Important	Important	Somewhat Important	Not Important

16.Under which functions do you think public relations to be stronger than advertising? (MARK ALL THAT APPLY)

Editorial context is important

Credibility is required

Traditional media is impractical

Third party endorsement is needed

Target audience is unique (niche)

Brand managers need to deliver impact on sales

Building brand image

Emphasize product benefits is needed

Emphasize brand loyalty is needed

Emphasize organization's core values is needed

None of the above

Other

17.What is your gender?

Female

Male

18.What is your age?

18-28

29-39

40-50

51-61

62-over

19.What is your type of organization?

Separate communication departments (e.g. Advertising Department, Public Relations Department, Media Department, Marketing Department)

Integrated communication department(e.g. One department responsible for marketing and communication efforts)

Other

20.For how long have you been practicing public relations?

less than 1 year

1 year-5 years

6 years-10 years

11 years-15 years

16 years-20 years

21 years-25 years

more than 26 years

21.In what country do you practice the majority of public relations?

22.What is your annual household income (in New Taiwan Dollar)?

Less than $299,999 NT

$300,000 NT-$499,999 NT

$500,000 NT-$699,999 NT

$700,000 NT-$899,999 NT

over $900,000 NT

23.What is your highest education level?

High School

Bachelor's degree

Master's degree

PhD degree

24.What is your annual household income?

Less than $19,999

$20,000-$34,999

$35,000-$49,999

$50,000-$64,999

$65,000-over

25.What is your highest education level?

High School

Some college studies

Bachelor's degree

Some graduate studies

Master's degree

Some doctorate studies

PhD degree

26.Thanks for your help and have a nice day.

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University of Florida,public relations and marketi

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