Good day sir. We are students of the University of the Philippines, College of Business Administration and we are currently conducting a study on the effectiveness of an advertisement in getting a product to reach its target market.
We would like to request for your time to answer the following questions as thoroughly as you can. Thank you! For the past 7 days, which among the following have you read/seen/heard from the most? ( Rank the following, with 1 – being the most frequent) Banners Internet Ads Radio Billboard Newspaper Bus Ads Magazines Window Ads (Malls What was the most recent place you’ve seen an ad using LAMP POST BANNERS in the past 7 days?
What was the most recent place you’ve seen an ad using BILLBOARDS in the past 7 days?
What was the most recent place you’ve seen an ad using Public Transportation(ex. Bus, MRT) in the past 7 days?
What was the most recent place you’ve seen an ad in MALLS in the past 7 days? For Sm & Robinsons, pls. identify branch:
We are now going to ask some questions on your reading habits.
For the past 7 days, how often have you read the following newspapers? Please put a check on the most appropriate box per newspaper For the past month, which magazines have you read? (Please check all that apply) We are now going to ask some questions on your TV viewing, radio listening and web surfing habits.
How often do you tune in to the radio, watch TV or browse the internet? Radio. (If you NEVER listen to the radio you may proceed to the next question)
For the past 7 days, what radio stations have you listened to and during what time slot? (Check all that apply) If you answered Others to the question above, please identify radio station that you listen to: Do you recall any recent radio commercial you heard? TV. (If you NEVER watch TV you may proceed to question # 6)
For the past 7 days, what TV stations have you tuned into and during what time? (Check all that apply) Do you recall any recent TV commercial you saw? Internet. (If you NEVER use the internet you may proceed to the next question)
For the past 7 days, how often have you visited the following websites? What attracts you in a TV or Radio Ad? Rank the characteristics that attract you most in an advertisement? (1 being the highest) Celebrity Endorser Should be Funny or Witty Song/Jingle used Slogan or Tagline employed Beautiful/sexy models or voice Message or Concept Gimmicks or Promos Values being conveyed What attracts you in Printed Advertisements (i.e. print ads, magazine ads, banners, billboards)? Rank the characteristics that attract you most in an advertisement? (1 being the highest) Celebrity Endorser Should be Funny Slogan or Tagline employed Layout Design (Colors, Background, Text and Copies) Beautiful/sexy models Message or Concept Values being conveyed Gimmicks or Promos Now sir, we would like to know how well you recall some advertisement with regards our product of focus, which are deodorants for men.
Do you use or have you used a deodorant? Do you recall a deodorant ad you were exposed to in the past 7 days? Yes or No? If yes, where did you learn about the brand? (Check all that apply) What was the brand of that deodorant? Is the brand of the deodorant that you remember in the ad the brand you are currently using? To what extent do you agree with the following statements? Rank the following according to your preferred form of advertisement. (1 being the most preferred) Lamp Post Banners Billboards Mall Ads Transportation Ads Radio Newspaper Magazines Internet Ads |
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